Construct rich guest profiles, available to teams across the organization
As the dining guest customer journey incorporates more and more digital touchpoints, it becomes difficult to ensure quality and accessibility at scale. mParticle makes it possible for you to collect guest data from across mobile, web, POS, and voice services, and unify activity to single customer profiles. Enrich profiles with additional data sources such as guest attributes, 3rd-party data, location context and more, and make them available to teams across the organization.
Orchestrate guest experiences across channels
For leading QSR brands today, the dining journey extends far beyond the restaurants’ walls. Using mParticle, you can orchestrate a best-in-class guest experience from menus to marketing by leveraging our 250+ integrations to maintain granular control on how, when, and where you communicate with guests. In addition, you can increase guest engagement (and brand loyalty!) by sharing audiences across stores and your partner brands to scale personalized messaging.
Simplify regulatory compliance, secure guests’ trust
Ensure you're safeguarding data with mParticle’s built-in compliance and governance capabilities. Secure how dining guest data moves through your pipeline with custom rules and conditional forwarding. Manage consent with GDPR and CCPA features.
Use mParticle to seamlessly integrate with leading Quick Service Restaurants and Dining tools and platforms
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