Convert more shoppers with personalized experiences
Drive more purchases with world class customer experiences. Stand out against unprecedented levels of competition by showing the shopper the product they want. Deliver personalized shopping across devices by unifying and unlocking customer data. Better understand customers and optimize their experience with experimentation and access to the right data.
“With mParticle, we were able to bring together all the data we have and make it accessible across the entire organization”
Chief Marketing Officer
Increase in booking conversion rate
Give your shoppers the personalized experiences they desire
Shoppers expect an experience curated to their preferences, but a recent study found that only 22% of shoppers feel brands do a good job of personalizing their relationship. mParticle’s Profile API makes it possible to leverage persistent user profiles to drive one-to-one personalization anywhere you can send an HTTPS request.
Keep up with industry changes without technical dependencies
Facebook, Snapchat, Twitter, Pinterest… trying to determine where, when, and how to reach and engage with your shoppers, whether they’re first time purchasers or loyal brand advocates, can be a challenge in this ever-changing commerce environment. With mParticle’s robust integration ecosystem, your marketing teams can easily integrate new tools, test audience segments and channels seamlessly - without relying on engineering resources. The results: quicker time-to-market for your campaigns, round-trip data to improve campaigns, and fewer technical dependencies - leading to increased LTV and reduced CAC.
Be a leader in managing customer trust and consent
Gaining and maintaining customers’ trust is critical to brands’ success. With new regulations in place on how brands can collect, store, and share customer’s data, creating or updating your consent management processes should be at the top of every retailer’s priority list. With mParticle, you can use our GDPR and CCPA tools for Consent Management and Data Subject Requests.
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