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THE MOBILE DATA PLATFORM

State of Mobile App Marketing, 2016

The goals, strategies & tactics of the world's leading mobile aquisition and retention marketers

What's Inside:

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Results from mParticle's May 2016 survey of top mobile acquisition and retention marketers covering their...

  • Key goals and challenges for 2016
  • Perceptions of each of the major channels in the marketing mix
  • Management and usage of data platforms and tools