A/B Testing

Improve customer experience and ROI with dynamic A/B testing

Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.

Experiment across the customer journey at scale with mParticle and Optimizely

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Better customer experiences, powered by connected data

How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

The future of mobile app design

The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.