Experiment across the customer journey at scale with mParticle and Optimizely
mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.
Better customer experiences, powered by connected data
How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support
3 ways to leverage audience A/B testing
A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.