A/B Testing

Impact-driven development using Split and mParticle

This workflow will show you to use Split and mParticle to join your customer and feature data for data- (and impact!) driven product development and a greater, more holistic understanding of your customers’ journeys and experiences.

Opticon 19: Out-experiment. Outperform.

A recap of the need-to-know themes and product updates from Optimizely's annual conference.

Inside Postmates' experimentation platform

Learn how Postmates uses mParticle to power their experimentation platform, leading to increased insights, improved customer experience, and better product output.

Improve customer experience and ROI with dynamic A/B testing

Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.

Experiment across the customer journey at scale with mParticle and Optimizely

mParticle’s integration with Optimizely’s experimentation platform empowers marketing and product teams to easily test, learn, and deploy winning digital experiences in real time.

Better customer experiences, powered by connected data

How integrated customer data enables Postmates’ growth team to answer not only “the what” but also the “so what” – across product, marketing, and customer support

3 ways to leverage audience A/B testing

A/B testing can help marketers understand how campaign attributes like engagement channels, creatives, and ad networks affect customer engagement.

The future of mobile app design

The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.