What’s on the mind of some of NYC’s top marketers
mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.
mParticle's formula for CX
DMN's Kim Davis discusses Acceleration 2019, the launch of mParticle's Accelerator program and the announcement of our latest real-time Profile API in this customer experience-focused story.
Combine omnichannel data across offline and online touchpoints for a more contextual customer experience
Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.
The new consumer marketing: This time it’s personal
In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
Transform conversations into conversions with Instabot and mParticle
mParticle customers can now add Instabot to their website or mobile app with minimal engineering effort and begin engaging directly with users.
Reward shoppers and drive incremental in-store and mobile sales with Ibotta and mParticle
mParticle customers can now forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development.
How The GDPR Will Transform Marketing
New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…
Simplify mobile game user acquisition
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users.
The future of mobile app design
The role of mobile app design will only increase in importance as companies compete to win market share worldwide. Here's what we'll likely see reflected.
Announcing our Slack integration
mParticle is excited to announce our new integration with Slack is now live!
5 Essential components of the mobile marketing stack
Prolific's Al Harnisch on how mobile-first brands should think about their growth stacks.
Inside Gilt's mobile marketing machine
Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how Gilt uses mParticle to power its mobile marketing machine.
It always make sense for apps to send personalized messages…except when it doesn’t
Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.