How has the coronavirus pandemic impacted the financial services industry?
In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.
Manage compliance and consent across your stack with OneTrust and mParticle
This guide will show you how to collect, store, and share customer data according to user consent choices and data management requests across your organization by integrating OneTrust and mParticle.
CDPs vs. Data Lakes: What’s the difference, and can you use both?
CDPs and Data Lakes differ in the insights they surface, the users they serve, and the overall value they deliver. Though when used together, they are a powerful duo that can help your organization leverage historical and real-time customer data to the fullest extent.
How to use a Customer Data Platform with your data warehouse
Data warehouses enable critical insights, and speed of data collection and stability of warehousing are important to their performance. Learn how you can use a CDP with your data warehouse to improve functionality and take action on business intelligence.
Data quality: Build a high quality customer data pipeline to accelerate growth
Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.
Generic data infrastructure isn’t enough
Can your data stack keep up with the personalization, measurement, and customer support demands of your team? Download this free customer data infrastructure guide to learn how you can use a CDI to support scalable customer engagements across every touchpoint, channel, and device.
Should you build or buy a Customer Data Platform?
Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.
Introducing Block Data: Diagnose, quarantine, fix, and backfill bad data
Bad data leads to bad decisions, but most teams are unable to address their data quality problems proactively in real time. Today, we are excited to announce Block Data, a new early access feature that helps teams automatically identify and drop unplanned data before it’s forwarded downstream, review and quarantine suspected bad data for investigation, and replay quarantined data once it’s been inspected and modified.
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
What are the 4 biggest challenges food and beverage brands are facing today?
Incorporating digital experiences in the food and beverage customer experience has become critical for success during the COVID-19 pandemic, and it will likely continue to be important in the future. Learn more about the biggest challenges brands are facing, and how some of the industry's leading innovators are adapting.
Driving digital transformation in financial services
Digital transformation in financial services has changed from being a goal for the future to a necessity for survival in the present. Hear how industry leaders are successfully driving digital transformation in their organizations.
Improve mobile app performance with SDK testing and optimization
Implementing third-party SDKs in your mobile app allows Marketers and Product Managers to get data into the tools they love, but unstable third-party code can impact mobile performance and drain engineering resources. Learn how you can get high quality customer data to your team's favorite tools without having to manage excess third-party code.
Executive Panel: The Digital Future of Food & Beverage
Amidst the pandemic, the brick-and-mortar Food & Beverage industry has been forced to adapt and modernize quickly — adopting new technologies and refocusing priorities overnight. Learn how pioneers at industry-leading brands are building their digital experiences, and what they think the future will look like.
Data Partners Program: Seamless first- and third-party data enrichment
The newly debuted Data Partners Program is a group of enrichment data partners that meet the highest standard of data integration with mParticle’s CDP; these integrations allow third-party data to be collected and connected to the first-party persistent customer profiles existing within mParticle to provide a complete, real-time view of the customer which can then be used to seamlessly connect insights to a growing ecosystem of 250+ outbound integrations.
Between two firms: Featuring Hull and mParticle, moderated by the CDP Institute
If you've ever wondered about CDPs and the role they play in both B2B and B2C industries, here is your chance to hear it straight from the source! Listen to Michael Katz (CEO and Co-founder of mParticle), Romain Dardour (CEO and Co-founder of Hull), and David Raab (Founder of the CDP Institute) discuss what CDPs are and how B2B and B2C CDPs differ.
How a CDP helps you secure your customer data
The trust between a customer and brand is the foundation of a strong customer relationship. Part of maintaining that trust is sound customer data management and security. Learn how a Customer Data Platform helps you secure your customer data pipeline so that you can build trust throughout the customer journey.
Testing in production successfully with mParticle and Split
Testing in production allows you to release features with more efficiency and greater confidence, but doing it successfully requires good testing control and data management processes. Learn more about how you can get started and begin optimizing your test cycles.
mParticle Linting: Real-time event feedback for a cleaner data pipeline
mParticle Linting enables you to statistically analyze code against your data plan as you develop, making it easier to adhere to your company’s data plan and ensure that high-quality data is logged to your mParticle data workspace.
The Customer Data Platform Comparison Tool
Selecting the right Customer Data Platform for your team is an important decision, but your evaluation doesn’t have to be a complex process. Use this comparison tool to prioritize the platform features that are most important to you and track how different vendors compare.
Data Planning API and CLI: Ensure proper event collection at run time
With mParticle's Data Planning API and CLI, developers have the freedom to work from any operating system and enable interaction with various mParticle services through simple terminal commands, making it easier to ensure proper event collection at run time.
Smartype: Proper event collection at run time
Smartype, a data quality product that translates any data model into type-safe code to help developers ensure proper event collection at run time. Smartype generates personalized SDKs, based on any data model, providing automated code completion and improving data collection and quality at scale. Now available in beta.
Introducing Developer Tools: Linting and CLI
Announcing the beta release of two new open-source data validations tools for developers: CLI and Linting. Learn how this new toolset can help you ensure proper event collection at run time and introduce instant data quality protection and feedback into your integrated development environments (IDE)
Smartype: Seamless customer data quality management for developers
Ensuring data quality can be a major challenge. With Smartype, mParticle Data Plans can be translated into usable code, making it possible to improve data quality by implementing, reporting on, and transforming Data Plans on an ongoing basis.
Improve site performance without losing conversions with mParticle’s new server-to-server Facebook integration for web data
mParticle now supports the ability to forward event data from your web properties to Facebook via a server-to-server (S2S) integration, in addition to our existing client-side forwarding.
3 data strategies high-growth companies use to scale
As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.
Live Customer Data Platform Demo and Q&A
Heard about CDPs before, but still yet to see how they work or what you can do with them?
CCPA Compliance with mParticle
Learn how mParticle can help you comply with the upcoming California Consumer Privacy Act of 2020 (CCPA), slated for enforcement on July 1, 2020.
Introducing Data Localization from mParticle
mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.
Get your flywheel in motion with Data Master
Learn how mParticle's Data Master enables you to increase data quality throughout the customer data pipeline, allowing insights to compound, and making every campaign and product launch better than the last.
GOAT: Lifecycle marketing strategy for scalable growth
Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.
Empower your team with better access to data
Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.
New platform features: Data infrastructure, quality, governance, and personalization streamlined
Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.
Better data, better insights, better results: Helping brands create a data flywheel
Introduce total data quality management and enforcement to your data foundation with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establish a source of better data that will create a customer data flywheel, where data quality and data’s impact on the product cycle will continuously improve over time.
2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
The difference between CDPs, DMPs, and CRMs
Discover the distinctions between these three very different martech solutions and which uses cases is best suited to your chosen technology provider.
Melissa Benua on CI/CD and Quality Engineering
Melissa Benua, Engineering Manager of mParticle dives into Continuous Integration / Continuous Delivery and discusses some industry best practices and why Quality is going to become everyone's responsibility.
How Drybar is powering experiences with location data marketing
Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers their location data marketing campaigns for personalized, omni-channel experiences that keep pace with their customers’ needs.
LTR 19: Conference recap
Your review on the key announcements and discussions from Braze's LTR 2019.
Activate your Looker Data Actions with mParticle
Take action on your Looker insights by connecting Looker Data Actions to mParticle.
When identity resolution goes wrong
mParticle CEO and Co-founder, Michael Katz, discusses why identity resolution is so critical for brands today, where mistakes can be made, and how mParticle can help.
Get granular with streaming media metrics—learn how with mParticle
mParticle's Media SDK enables you to track all of your content engagement metrics, on all major media platforms and players. Watch the webinar on demand to learn more.
Customer Data Platform Use Case Guide: Media
A customer data platform is only as valuable as the business case use cases it supports. Learn how to your ground customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.
User activity monitoring with Activity Overview and new audience capabilities
The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.
Mobile Growth Summit Berlin 2019 Recap
EMEA Sales Director Henry Church shares a recap of the key themes discussed at this year’s Mobile Growth Summit Berlin.
Amplify 19: Conference Recap
Your digest on the themes and announcements from Amplitude's annual product conference.
Data is a team sport: Q4 feature announcements
Bad news for the rogue product manager, the lone wolf data scientist, the intransigent head of infosec, and the obstinate engineering manager: Data is a team sport. Learn about the forthcoming releases designed to help your whole team do more with more of your data.
How to measure video performance with mParticle's Media SDK
mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.
Opticon 19: Out-experiment. Outperform.
A recap of the need-to-know themes and product updates from Optimizely's annual conference.
Use mParticle’s integration with Kafka to address customer engagement at scale with real-time event processing
Learn how the new Kafka integration can help you stream customer data to systems and applications with event data forwarding, advanced filtering and compliance, distributed event notification, and event sourcing.
DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP
VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.
How GOAT executes their Facebook marketing program
Learn how GOAT uses mParticle to build real-time audiences that power cross-device Facebook marketing for maximum ROI.
Introducing self-hosting and module bundler support
Learn how the newly-available self-hosting and module bundler support provide development teams with finer-grained control over their web apps, a more idiomatic integration for today's web ecosystem, increased flexibility, and improved performance.
Marketing as a growth engine: Mayur Gupta on creating an always-on marketing machine
At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.
Make better decisions with improved attribution
Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.
Load data to Snowflake for modern data warehousing
Learn how mParticle's Snowflake integration can help you warehouse your customer data more efficiently and securely at scale with automated data exports, advanced filtering and compliance, and easier querying.
Improve customer experience with real-time segmentation
Learn how mParticle can be used to create and maintain audiences across devices, platforms and tools.
mParticle announces Accelerator program to provide startups access to its enterprise-grade platform
New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.
19 Marketing Technologists to Watch in 2019
The 19 marketing technologists that are making an impact today and paving the path for the innovation of tomorrow.
Introducing Data Master Advanced Search
The new Data Master Advanced Search feature empowers marketing, analytics, product, and engineering teams to track down exactly the data points they need to power business and product initiatives faster than ever.
New customer data platform research sets the record straight
Of the many companies calling themselves CDPs, fewer than 1 in 5 actually are one, says a new Winterberry Group report. Learn why.
Combine omnichannel data across offline and online touchpoints for a more contextual customer experience
Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.
Unify mobile and web data into a single customer view
Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.
Best practices for implementing the mParticle SDK in your mobile app
Learn how to instrument the mParticle SDK in your mobile app to collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles
How to make your customer's journey unforgettable: Data, ads, strategy
Join mParticle and Criteo at 12pm ET on March 28th 2019 to learn how to leverage your data to create the best customer experience.
Who are the top Marketing Technologists to Watch in 2019?
Nominate a marketing technologist for our upcoming report, "19 Marketing Technologists to Watch in 2019."
Customer Data Management Best Practices for Omnichannel Retail & QSR brands
Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a customer data platform (CDP).
The rise of mobile banking strategy
Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.
Enterprise mobile tagging best practices with Cognetik and mParticle
Learn how using Cognetik and mParticle can help you track app users' engagement data without adding to your engineering debt.
Connect mobile and web data to Adobe Analytics
This workflow will show you how to use mParticle to collect user engagement data and attributes from your web and mobile/connected device properties and connect them to Adobe Analytics in a matter of minutes.
10 Critical capabilities for modern data infrastructure
Instead of focusing on core data management challenges, many CDPs are focused on the application of data. Learn about the 10 critical components you need to consider to have a functional customer data infrastructure layer.
CDP use case guide
A customer data platform is only as valuable as the business use cases it supports. Learn how to ground your vendor selection and roadmap in canonical use cases to avoid disappointment and accelerate success.
Customer Data Platform use cases: Auto
This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.
Customer Data Platform use cases: Retail banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform Use Cases Guide: Media
Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform Retail use cases
Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.
The new consumer marketing: This time it’s personal
In today’s connected era, people expect brands to deliver contextual experiences, the moment they need them.
Customer Data Platform use cases: Travel
Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
Beet TV: mParticle’s Katz on unifying data
mParticle CEO & Cofounder Michael Katz explains how a CDP can help brands break through the challenges associated with multi-touchpoint data ingestion and disconnected data systems by creating interoperability between all of the systems that they are using across the business.
3 Ways retailers can leverage in-store QR codes
Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.
The essential Customer Data Platform reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
The Customer Data Platform vendor landscape
The customer data platform vendor landscape is confusing, but can be segmented along three dimensions: business model, data sources, and customer type. This post explains each one, so you can separate signal from noise and identify the right CDP for your business.
CDP Deployment, part 1: Getting off to the right start
This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.
4 Ways a CDP can help customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
The retailer's guide to winning in the mobile moment
Identify and design mobile experiences that will supercharge your digital and physical commerce revenues
4 Key mobile metrics: Become your team’s mobile hero
Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.
mParticle Data filters allow brands to control, at a very granular level, what type of data is sent to which service without engineering resources.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.
Control how your first-party app data is distributed to analytics, attribution, automation, and crash reporting services with the new Mappings feature.
Third-party segment insight with mParticle
Create more robust customer profiles by enriching them with third-party data to activate features like lookalike audiences, geolocation, and more.
App development: Planning for the long term
Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.
Location services best practices
Many mobile apps can greatly improve their users’ experience by making use of information on users’ whereabouts. A hotel app…
Choosing the right SDK for your mobile app
With the array of mobile app services for analytics, attribution, marketing automation, and so on, it can be difficult to choose the right SDK for your mobile app.