Tag

eCommerce

big data in retail

Data strategy

The rise of big data in retail

The use of big data in Retail and eCommerce has opened up new possibilities for data-driven experiences, but few are leveraging engagement data to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject.

Alex Kesaris – June 10, 2019
Customer Data Platform Retail

Data strategy

Customer Data Platform Retail use cases

Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common customer data platform retail use cases to determine which features are relevant and find the CDP that will help you meet current and future business needs.

Abril McCloud – September 20, 2018
How Guilt future proofed their stack with a customer data platform

CDP

How Gilt built an agile mobile growth stack

It’s a new fact of life that martech change is not only constant, it's accelerating. That's why Gilt decided to future proof their stack with a customer data platform.

Alexandra Maguire – September 06, 2018
in store qr code

CX

Three Ways to leverage in-store QR codes

Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.

Henry Church – August 23, 2018
overstock personalization

Webinars

Inside Overstock's Personalization Engine

Learn how Overstock powers personalization across web, email, mobile, and beyond.

May 02, 2018

Guides

The retailer's guide to winning in the mobile moment

Identify and design mobile experiences that will supercharge your digital and physical commerce revenues

Integrations

Reward shoppers and drive incremental in-store and mobile sales with Ibotta and mParticle

mParticle customers can now forward real-time customer data like product views, add to carts, and purchases to Ibotta without any custom development.

Tricia Prashad – October 10, 2017
machine learning personalization

Data strategy

Overstock's machine learning personalization engine

Learn how Overstock implemented sustainable machine learning personalization systems to create seamless customer experiences and drive one-to-one engagement.

Abril McCloud
marketing attribution

Data strategy

5 marketing attribution tips for eCommerce

Marketing attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.

Abril McCloud – January 19, 2018
Mobile-marketing-strategy

Mobile growth

Inside Gilt's mobile marketing strategy

Mobile attribution is becoming increasingly important as customers flock towards apps. Learn how the team behind the Gilt app uses mParticle to power its mobile marketing strategy.

Abril McCloud
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Mobile growth

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Lauren Wadsworth – March 12, 2018
14 eCommerce audiences marketers need to succeed

Identity

14 eCommerce audiences marketers need to succeed

Reaching these 14 eCommerce audiences with the right content can make all the difference in terms of engagement, conversion, and satisfaction.

Abril McCloud – November 20, 2017

Data strategy

How the CMO of the world’s largest retailer approaches customer data

Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.

David Spitz – July 06, 2017

CX

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

Dave Myers – November 26, 2014

CX

Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever

Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.

David Spitz – June 16, 2017

Mobile growth

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Michael Katz – September 07, 2016