GDPR

mParticle Product

Turn data privacy into a competitive advantage with mParticle

The complexity of the global data privacy landscape presents a challenge for any business that collects and leverages customer data––especially those with a multinational customer base. mParticle simplifies this process by making it easy for customers to implement region-specific rules for collecting and forwarding customer data.

Security

Cross-border data flows and Privacy Shield

On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.

Engineering

How a CDP supports customer data security

The trust between a customer and brand is the foundation of a strong customer relationship. Part of maintaining that trust is sound customer data management and security. Learn how a Customer Data Platform helps you secure your customer data pipeline so that you can build trust throughout the customer journey.

mParticle Product

CCPA Compliance with mParticle

Learn how mParticle's CCPA compliance tools can help you comply with the California Consumer Privacy Act of 2020 (CCPA).

mParticle Product

New platform features: Data infrastructure, quality, governance, and personalization streamlined

Creating an effective, clean data pipeline that helps you create better customer experiences, guides product and business initiatives, and manages your customer data end-to-end while complying with data privacy regulations is no short order. Never fear, new platform features spanning across data infrastructure, quality, governance, and personalization are here to help.

Growth

Money20/20: Innovation, AI, and data management

A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.

Growth

DMEXCO 2019: Identity, Customer Experience, and the rise of the CDP

VP Sales EMEA Tim Norris shares the key themes of DMEXCO 2019.

Media Coverage

Melissa Benua — A woman who is a problem solver

mParticle's Senior Engineering Manager, Melissa Benua, appeared on Woman Who Change Tech to discuss how she's integrated motherhood into her life, working with male-dominated teams and her creative problem solving ability that enables her to balance these difficult situations.

Media Coverage

Zuck’s privacy manifesto is ‘business as usual’ for advertisers

As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.

Guides

Manage user consent with OneTrust

This guide will show you how to collect, store, and share customer data according to user consent choices and data management requests across your organization by integrating OneTrust and mParticle.

Growth

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

Webinars

Support GDPR compliance with a CDP

GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.

Growth

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Guides

Prepare for GDPR with a CDP

With the GDPR enforcement date looming, many brands are scrambling to get their customer data processes up to regulation. Learn how a CDP can help.

Guides

Infographic: How GDPR will impact customer data usage

The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?

Media Coverage

Too many marketers not ready for European’s looming digital privacy law

The GDPR is on the top of marketers’ minds as more and more are realizing their data infrastructure and processing are not up to snuff.

Media Coverage

What marketers need to know about how GDPR will impact mobile advertising

GDPR is fast approaching and is already changing the way companies are collecting and using customer data to create targeted advertisements. Mobile companies in particular will see themselves affected. Learn what companies are doing to prepare for GDPR.

Company

These 4 mobile ad-tech companies are banding together on standards for GDPR

With the General Data Protection Regulation (or GDPR) looming, mParticle and its partners have come together to create OpenGDPR, designed to help companies manage and complete data requests easily across their ecosystem.

Growth

mParticle and GDPR compliance

Learn how mParticle's fundamental data governance capabilities have prepared our business and our clients’ businesses to meet GDPR compliance standards.

mParticle Product

Get ready for GDPR with our new suite of capabilities

GDPR compliance is a must for 2018. Learn how consent management and activation, data request fulfillment, and access tracking with mParticle can help you.

Company

Build a connected and compliant stack with OpenGDPR

Learn how OpenGDPR can help you honor data subject rights across your tech ecosystem, without having to translate between services.

Growth

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Growth

How The GDPR Will Transform Marketing

New EU-wide privacy rules are scheduled to come into force in May 2018, placing a greater emphasis on consumer consent…

Growth

What CMOs need to know about data governance

For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.