How Drybar is powering exceptional customer experiences with data & location context
Sarah Hoffmann, CMO of retail disrupter Drybar, shares how her team powers personalized, omni-channel experiences that keep pace with their customers’ needs.
Customer Data Platform Use Case Guide: Media
A customer data platform is only as valuable as the business case use cases it supports. Learn how to ground your customer data management search and roadmap in use cases aligned to driving subscribers, views and engagements to accelerate success.
What’s on the mind of some of NYC’s top marketers
mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.
Marketing as a growth engine: Mayur Gupta on creating an always-on marketing machine
At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.
Get the latest news, views, and how-to’s in web and mobile marketing delivered to your inbox every week. Powered by mParticle.
A marketer’s guide to CDPs (behind the hype edition)
AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.
19 Marketing Technologists to Watch in 2019
The 19 marketing technologists that are making an impact today and paving the path for the innovation of tomorrow.
CDPs are only scratching the surface of their potential
Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.
Customer Data Platform use cases: Auto
This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.
Customer Data Platform use cases: Retail banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform Use Cases Guide: Media
Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: Retail
Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: Travel
Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
How to plan and instrument your customer data layer
Learn how to develop and implement a data layer instrumentation plan that aligns with your business and techical goals and provides you with a centralized source of clean customer data to power product and marketing initiatives.
The essential Customer Data Platform reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
How to augment your DMP with a CDP
Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a CDP to augment your DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
CDP Deployment, part 1: Getting off to the right start
This is the ultimate, unbiased, vendor agnostic check-list distilled to the must-have aspects for CDP deployment success. Learn how mParticle can help you implement a CDP correctly the first time around.
Everyone wants to be a CDP. Here's who's actually doing it.
While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.
CDP ROI: Strategic value
This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.
CDP ROI: Operational efficiency
This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.
Plan your digital evolution
The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
How CDPs differ from other forms of marketing tech
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
MarTech Landscape: What is a Customer Data Platform?
This recently named category seeks to define the marketer’s holy grail: a unified view of the customer.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.
5 Essential components of the mobile marketing stack
Prolific's Al Harnisch on how mobile-first brands should think about their growth stacks.
The New Consumer Marketing: This Time it's Personal
How a new generation of direct-to-consumer brands is reimagining relationship management and transforming the marketing world.
Pinterest adding 15 ad-tech companies to beef up its data and measurement game
Pinterest is looking to step up its ad business by debuting 15 new marketing and ad attribution partners, known as Marketing Developer Partners, for brands to measure engagement and increase conversions.
7 New digital marketing stats that jump off the page
These seven data points represent the most exciting things happening in online branding. Among them, marketing tech is still booming, as evidenced by mParticle’s $35 million Series C funding.
New report: Number of Customer Data Platforms doubled in the last year
The CDP is gaining steam, as more mDMPs join the market.
mParticle announces single SDK OTT streaming
mParticle now supports Roku for OTT streaming data collection.
Don’t call it an evolution: Marketing data’s third wave
mParticle CEO and Co-founder, Michael Katz, shares his view on the three waves of marketing technology and what differentiates this third era from the rest.