Marketing as a growth engine: Mayur Gupta on creating an always-on marketing machine
At Acceleration 2019, Freshly CMO Mayur Gupta discussed how brands can thrive in a consumer-driven world by re-positioning marketing as a growth engine, one that is adaptable and in sync with the preferences and needs of consumers.
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19 Marketing Technologists to Watch in 2019
The 19 marketing technologists that are making an impact today and paving the path for the innovation of tomorrow.
Customer Data Platform use cases: Auto
This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.
Customer Data Platform use cases: Retail banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: Media
Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: Retail
Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: Travel
Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
How to plan and instrument your customer data layer
Learn how to develop and implement a data layer instrumentation plan that aligns with your business and techical goals and provides you with a centralized source of clean customer data to power product and marketing initiatives.
The essential Customer Data Platform reading list
Industry experts from a variety of publications discuss the who’s, why's, what’s, and how’s of martech’s hottest new technology: the customer data platform (CDP).
How to augment your DMP with a CDP
Create a dynamic martech stack capable of collecting, transforming, and activating customer data by using a CDP to augment your DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
CDP ROI: Strategic value
This blog is part four of a five-part series detailing how a CDP provides companies with a strategic advantage, leading to higher profits and competitive barriers to entry.
CDP ROI: Operational efficiency
This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.
Plan your digital evolution
The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
How CDPs differ from other forms of marketing tech
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.
5 Essential components of the mobile marketing stack
Prolific's Al Harnisch on how mobile-first brands should think about their growth stacks.