2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
mParticle and JetBlue: Improving real-time customer experience on the fly
Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality.
Get the latest news, views, and how-to’s in web and mobile marketing delivered to your inbox every week. Powered by mParticle.
Improve customer experience and ROI with dynamic A/B testing
Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.
Combine omnichannel data across offline and online touchpoints for a more contextual customer experience
Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.
Unify mobile and web data into a single customer view
Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.
Best practices for implementing the mParticle SDK in your mobile app
Learn how to instrument the mParticle SDK in your mobile app to collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles
Embedding trust in the customer journey is more important than ever.
In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.
State of consumer finance in 2019: Mobile takes over
Consumer finance is changing as more and more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.
Enterprise mobile tagging best practices with Cognetik and mParticle
Learn how using Cognetik and mParticle can help you track app users' engagement data without adding to your engineering debt.
mParticle deepens Facebook integration with event-level data
We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.
Get ready for iOS 12
In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.
Shift happens: Why Gilt selected mParticle and you should, too
It’s a new fact of life that martech change is not only constant, it's accelerating. That's why Gilt decided to future proof their stack with a customer data platform.
3 Ways retailers can leverage in-store QR codes
Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.
Where does mobile data fit in your infrastructure?
Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.
3 eCommerce marketing trends sure to rule ShopTalk 2018
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.
How SeatGeek scales growth and tests new channels using Tune and mParticle
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
How Overstock powers hyper-personalized web, email, and mobile engagement
This blog post is based on a talk given by Brent Christensen, Director of Database Marketing at Overstock.com, during the Email Insider Summit 2017 in Deer Valley.
7 ways the top quick-serve restaurant apps engage their users
Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Reward customers in moments that matter with Kiip and mParticle
mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.
How to avoid the SDK tax
SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.
5 tips for integrating SDKs the right way
Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.
Partner Spotlight: POSSIBLE Mobile
Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile
Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle
mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.
mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.
The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.
Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.
Urban Airship partnership
With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.
ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments
Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.
Introducing Support for Cordova on Android and iOS
With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.
The 10 commandments of mobile data strategy
We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.
Introducing support for Unity on Android and iOS
We are excited to announce that mParticle now supports Unity on Android and iOS!
Introducing support for React Native
We are excited to announce that mParticle now supports React Native on Android and iOS!
Behind the script: Building a Roku SDK
mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.
4 Key mobile metrics: Become your team’s mobile hero
Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.
10.27.16 | Mobile Data in a Multi-Screen World
mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.
How to optimize your mCommerce app data
Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.
08.17.16 | Harnessing Mobile to Drive Omnichannel Success
Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.
Acquiring High-Value Users, The Right Way
Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.
Stop your app journey from going off-course
Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?
Why webhooks aren’t enough for rapid deployment
How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.
Evaluating a Mobile Data Platform: Why Certain “Proof Points” Can Be Misleading
Oftentimes, mobile SaaS solutions will tout the number of apps using their platform as a point of validation. The implication, of course,…
Preparing for iOS 9 – NSURLSession
Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.
The real reason mobile DMPs don’t make sense
Omnichannel marketers & publishers need an omnichannel solution.
How to improve data control with SDK consolidation
SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.
Instrument your mobile app with Swift and mParticle
Learn how to instrument your app with Swift using the mParticle SDK.
SDKs for mobile marketers 101
Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers
How to use native iOS and Android services in your hybrid app
Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.
How to find your mobile device identifiers
Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.
App development: Planning for the long term
Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.
The 5 steps to customer-centric mobile commerce
When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.
Why web solutions won’t solve your mobile app challenges
Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.
How data management can lower costs for app owners
It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.
Should publishers choose mobile apps or mobile web?
Native apps have the ability to offer users a much richer experience by accessing device functionality not available via mobile web, providing publishers with entirely new data to act upon.
Mobile is eating everything including ad-tech
Mobile is the most persistent channel marketers have ever seen. This change is pushing towards the consolidation of ad tech as more and more ad tech companies are failing to make the shift towards mobile.