Tag

Mobile

Webinars

Live Customer Data Platform Demo and Q&A

Heard about CDPs before, but still yet to see how they work or what you can do with them?

April 13, 2020
2020-predictions-customer-data

Data strategy

2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.

Abril McCloud – December 18, 2019

Mobile growth

How JetBlue improved their mobile customer experience

Learn how JetBlue uses mParticle to understand how customers experience the app on an individual basis, identify points of friction that affect customers' satisfaction, and test and deploy tools efficiently without adding third-party code that could impact end-user functionality

Abril McCloud

CX

How Burger King swerved its way to 6MM loyal app users

Learn how Burger King implemented an integrated tech stack and data strategy to launch the acclaimed Whopper Detour campaign, drive 6MM app downloads, and deliver better, real-time customer experiences on the BK mobile app.

Abril McCloud
mpulse-newsletter

All Resources

mPulse

Stay up-to-date with relevant industry reads and product news by subscribing to the newsletter that matches your interests.

Use Optimizely with mParticle to empower marketing and product teams.

Guides

Improve customer experiences with A/B testing

Use mParticle and Optimizely’s experimentation platform to empower your marketing and product teams to easily A/B test and deploy winning digital experiences in real time.

Abril McCloud
mparticle-mobile-data-single-customer-view

Webinars

Unify customer data to a single customer view

Learn how mParticle can be used to create a single view of the customer across today’s most critical marketing channels.

March 01, 2019
omnichannel-on-demand-demo

Webinars

Build contextual, cross-channel experiences

Learn how to leverage mParticle to enhance targeting with geolocation data across today’s most critical marketing channels.

March 01, 2019
trust customer journey

Security

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

Michael Katz – February 11, 2019

Webinars

Best practices for implementing the mParticle SDK in your mobile app

Learn how you can simplify mobile tagging by instrumenting the mParticle SDK in your app. Collect and activate the customer engagement data you need without taking time away from engineers’ core development cycles.

February 26, 2019
mobile banking strategy

CX

The rise of mobile banking strategy

Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.

Alexander Dilnot-Smith – January 23, 2019
mobile tagging

Data engineering

Cognetik and mParticle: Simplify mobile tags

Learn how using Cognetik and mParticle can help you simplify mobile tagging and reduce vendor overhead.

Matt Alexander – December 19, 2018

Release notes

mParticle deepens Facebook integration

We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.

Nidhi Teerdhala – September 24, 2018
With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Data engineering

Get ready for iOS 12

In just a few days, Apple will be releasing iOS 12. Is your app ready to support this new software? With a mobile data layer like mParticle, you could be ready to support iOS 12 in as little as one day.

Tricia Prashad – September 10, 2018
How Guilt future proofed their stack with a customer data platform

CDP

How Gilt built an agile mobile growth stack

It’s a new fact of life that martech change is not only constant, it's accelerating. That's why Gilt decided to future proof their stack with a customer data platform.

Alexandra Maguire – September 06, 2018
in store qr code

CX

Three Ways to leverage in-store QR codes

Retailers need to create cohesive experiences, but moving traditional offline customers to digital products can be challenging. Learn how you can use QR codes in-store to move customers online and close the data loop.

Henry Church – August 23, 2018

Videos

Where does mobile data fit in your infrastructure?

Connected devices are everywhere, and that means that opportunities for customer engagement are also everywhere. Learn where mobile data collection should fit in your martech infrastructure.

Abril McCloud – August 10, 2018

Media Coverage

Mobile DMPs nudge their way onto the ad-tech scene

Four new mDMPs hit the market this year as tech companies look to meet the demands of marketers looking to activate their mobile data.

Media Coverage

Should publishers choose mobile apps or mobile web?

Native apps have the ability to offer users a much richer experience by accessing device functionality not available via mobile web, providing publishers with entirely new data to act upon.

September 24, 2014

Media Coverage

Mobile is eating everything including ad-tech

Mobile is the most persistent channel marketers have ever seen. This change is pushing towards the consolidation of ad tech as more and more ad tech companies are failing to make the shift towards mobile.

Webinars

Acquiring High-Value Users, The Right Way

Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.

Jessica Lindsay – August 03, 2016

Webinars

08.17.16 | Harnessing Mobile to Drive Omnichannel Success

Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.

Jessica Lindsay – August 17, 2016

Webinars

10.27.16 | Mobile Data in a Multi-Screen World

mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.

Shana Pilewski – October 27, 2016
How to avoid the SDK tax

Data engineering

How to avoid the SDK tax

SDKs have made it simpler for companies to connect their customer data across analytics, marketing, and BI tools, but it often comes at the price of increased dependencies and can affect end-user experience. Learn how using a single-point API can save you from this fate.

David Spitz – October 26, 2017

Partnerships

Urban Airship partnership

With Urban Airship and mParticle, customers can deliver more targeted and personalized notifications throughout the customer lifecycle.

Tricia Prashad – August 30, 2017

Partnerships

Leanplum partnership

The mParticle partnership provides a streamlined way for mobile marketers to send real-time customer data to Leanplum without any custom development.

Tricia Prashad – September 21, 2017

Integrations

Reward customers in moments that matter with Kiip and mParticle

mParticle’s integration with Kiip allows brands to reward customers by unlocking the power of moment-based marketing.

Tricia Prashad – October 31, 2017

Partnerships

Apptentive partnership

Brands can now stream user feedback data directly from apps to Apptentive’s mobile customer experience platform with minimal engineering effort.

Tricia Prashad – September 13, 2017

Integrations

Run location-based mobile advertising and marketing campaigns with Gimbal and mParticle

mParticle users can forward real-time mobile location, app session, and push notification data to the Gimbal platform without installing an additional SDK.

Tricia Prashad – October 03, 2017

Partnerships

Button partnership

mParticle's partnership empowers marketers to seamlessly send downstream conversion data into the Button platform without requiring manual coding.

Tricia Prashad – September 27, 2017
5 tips for integrating SDKs the right way

Data engineering

5 tips for integrating SDKs the right way

Learn how to integrate SDKs into your mobile data strategy holistically with these five tips from our head of SDK engineering, Sam Dozor.

Abril McCloud – October 18, 2017
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Mobile growth

How SeatGeek tests new channels for growth

Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.

Nidhi Teerdhala
7 ways the top quick-serve restaurant apps engage their users

Mobile growth

7 ways the top quick-serve restaurant apps engage their users

Quick-serve restaurants lead the pack when it comes to engaging with customers via mobile apps. Read about how seven of the most successful QSR apps do it!

Abril McCloud – November 27, 2017
7 lessons marketers can learn from Game of Thrones

Data strategy

7 lessons marketers can learn from Game of Thrones

David Spitz, CMO of mParticle, shares seven lessons from the seven kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.

David Spitz – November 02, 2017
How Overstock powers hyper-personalized web, email, and mobile engagement

Identity

How Overstock powers hyper-personalized web, email, and mobile engagement

This blog post is based on a talk given by Brent Christensen, Director of Database Marketing at Overstock.com, during the Email Insider Summit 2017 in Deer Valley.

Abril McCloud – December 13, 2017
Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Mobile growth

3 eCommerce marketing trends sure to rule ShopTalk 2018

Learn about three of the biggest ecommerce trends bound to come up at this year’s ShopTalk conference: personalization, mobile-first, and voice-activation.

Lauren Wadsworth – March 12, 2018
How to design high throughput and low latency NoSQL deployments

Data engineering

ScyllaDB Migration: How to design high throughput and low latency NoSQL deployments

Yuan Ren, Head of Data Science at mParticle, discusses our ScyllaDB migration and how to process 50 billion monthly messages via NoSQL deployments.

Yuan Ren – August 24, 2017

Mobile growth

The mobile data opportunity

Michael Katz – September 18, 2014

Partnerships

Partner Spotlight: POSSIBLE Mobile

Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile

Tricia Prashad – October 05, 2017

Mobile growth

Native apps or web?

Michael Katz – September 24, 2014

Data engineering

How data management can lower costs for app owners

It's time to create a business around the app and that requires a few tools and data management services that allow you to make smart decisions.

Michael Katz – October 01, 2014

CX

The 5 steps to customer-centric mobile commerce

When you align your mobile strategy to consumer behaviors you are supporting consumers’ mobility, not mobile in the abstract, and you greatly improve your chance of success.

Dave Myers – November 26, 2014
Smartphone sitting on a wooden table. How do I find my Google ad ID

Identity

How to find your mobile device identifiers

Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.

Sean Ryan – January 07, 2015

Data strategy

The 10 commandments of mobile data strategy

We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.

Dave Myers – May 30, 2017

Mobile growth

4 Key mobile metrics: Become your team’s mobile hero

Track more mobile metrics to find out what makes a difference in user behavior. In this post, we’ll go over what metrics your team really needs to watch.

Stefan Bhagwandin – February 08, 2017

Mobile growth

Make the right mobile architecture decisions

David Spitz – August 30, 2016

Data engineering

Introducing Support for Cordova on Android and iOS

With mParticle's server-based architecture, your Cordova app will perform better with our single lightweight SDK than it would a series of other SDKs.

Sam Dozor – June 07, 2017

Mobile growth

How to optimize your mCommerce app data

Are you solving for complex data types and use cases? Here is a quick look at three ways you can optimize your mCommerce app data.

Michael Katz – September 07, 2016

Data engineering

Behind the script: Building a Roku SDK

mParticle's Sam Dozor walks us through building our open source Roku SDK and the many eccentricities of the platform that made the experience so unique.

Sam Dozor – February 09, 2017

Data engineering

Introducing support for React Native

We are excited to announce that mParticle now supports React Native on Android and iOS!

Peter Jenkins – March 09, 2017

Data engineering

Introducing support for Unity on Android and iOS

We are excited to announce that mParticle now supports Unity on Android and iOS!

Sam Dozor – May 10, 2017

Data engineering

SDKs for mobile marketers 101

Software Developer Kits (SDKs) are widely used by mobile developers. Learn what an SDK is and why it’s needed when working with different service providers

Coby Berman – February 10, 2015

Data strategy

Stop your app journey from going off-course

Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?

Paul Mander – June 15, 2016

Data engineering

Instrument your mobile app with Swift and mParticle

Learn how to instrument your app with Swift using the mParticle SDK.

Dalmo Cirne – March 30, 2015

Data engineering

Why web solutions won’t solve your mobile app challenges

 Native app data requires native app data collection. Learn why web-first solutions aren't cut out to meet the needs of mobile-first companies.

Michael Katz – November 06, 2014

CDP

The real reason mobile DMPs don’t make sense

Omnichannel marketers & publishers need an omnichannel solution.

Michael Katz – July 08, 2015

Data engineering

App development: Planning for the long term

Long-term thinking is valuable when trying to meet any goal, and app development is no exception. However, long-term can be as short as a few weeks.

Rishi Sethi – December 16, 2014

Data engineering

Preparing for iOS 9 – NSURLSession

Starting with the mParticle SDK 4.2.0 NSURLSession becomes the class of choice for sending and receiving data to our platform.

Dalmo Cirne – September 08, 2015

Data strategy

How to improve data control with SDK consolidation

SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.

Michael Katz – May 27, 2015

Data engineering

Why webhooks aren’t enough for rapid deployment

How we resolved to move beyond webhooks making a Firehose SDK mindful of the types of requests and required responses involved in partner integrations.

Sam Dozor – April 21, 2016

Data engineering

How to use native iOS and Android services in your hybrid app

Here's how you build a single web app and either deploy it for a browser, or wrap it in a hybrid app using the mParticle solution.

Sam Dozor – February 03, 2015