Better data, better insights, better results: Helping brands create a data flywheel
Introduce total quality management and enforcement into your customer data pipeline with new Data Master features and Calculated Attributes. With Data Master and Calculated Attributes, establishing a source of reliable customer data that will create a customer data flywheel, where the data quality and data’s impact on the product cycle will continuously improve over time.
Empower your people with the right data
Put your team’s trust back into your data. Create a Data Plan to build and maintain context around your data and involve the right people in data decision-making.
Detour of the year: How Burger King swerved its way to 6MM loyal app users
Learn how Burger King implemented an integrated tech stack and data strategy to launch the acclaimed Whopper Detour campaign, drive 6MM app downloads, and deliver better, real-time customer experiences on the BK mobile app.
2020 Predictions: Customer data management practices
When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.
Drive unique customer experiences everywhere with mParticle’s Profile API
The new Profile API allows you to leverage mParticle’s comprehensive, omnichannel user profiles to create one-to-one personalized experiences for your users, anywhere you can make an HTTPS request.
Power your audio and video engagement analytics with mParticle's Media SDK
Today, mParticle is announcing the release of Media SDK—a single solution to track all your media data collection needs across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.
What’s on the mind of some of NYC’s top marketers
mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.
Assembly, activation, and the many flavors of Customer Data Platforms
In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.
The rise of data-driven retail
Retail and eCommerce brands have access to more customer engagement data than ever, but few are using it to its full potential. Learn about the three fundamental data challenges retailers are racing to solve, their impact, and leading experts’ insight into the subject in the first installment of this three-part series.
Inside Postmates' experimentation platform
Learn how Postmates uses mParticle to power their experimentation platform, leading to increased insights, improved customer experience, and better product output.
How AI and Machine Learning can improve product performance in minutes
Traditional digital marketing can’t keep up with machine learning and AI marketing solutions. Learn exactly how these powerful point-and-click tools work and how they can help your team experiment at scale.
New eBook: Real time, real results
Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.
mParticle is rolling out an API to fend off Salesforce and Adobe in the war over marketing tech
Business Insider's Lauren Johnson spoke with mParticle's CEO & Co-founder, Michael Katz, and Head of Product, Craig Kelly, to better understand how our real-time Profile API works and how CDPs, like mParticle, are differentiating themselves from legacy marketing clouds.
Customer Data Management Best Practices for Omnichannel Retail & QSR brands
Learn how retailers and QSRs can provide a better customer experience—and drive an increase in same-store sales—by using a customer data platform (CDP).
Bring customer profiles to life with User Activity View
Understand customers' journeys to purchase in real time with User Activity VIew; access detailed customer profiles including identifiers, history, and beyond.
Customer Data Platform use cases: Auto
This blog covers common use cases to help you determine which CDP features would most benefit your organization's business needs.
Customer Data Platform use cases: Retail banking
Retail banks need a customer data layer to meet customers' expectation for fast, flexible, personalized services. This blog covers common use cases to help you find the CDP that will help you meet current and future business needs.
Customer Data Platform Use Cases Guide: Media
Customers expect media brands to create seamless, contextual, and concurrent experiences across every device, which cannot be achieved with legacy systems unable to collect and activate data from every channel. Use these common use cases to help you determine which CDP features are relevant and find the CDP that will help them meet current and future business needs.
Customer Data Platform use cases: QSR
Meeting the QSR customer's expectation of fast, convenient, and tailored services requires a customer data layer able to collect and activate the right kind of customer data to drive initiatives and improvements. Read about the common CDP use cases QSRs are using to help you find the CDP that will help you meet current and future business needs.
mParticle deepens Facebook integration with event-level data
We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.
Customer Data Platform use cases: Retail
Retailers need a customer data layer able to deliver precise personalized engagements that don't break the marketing budget. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
Customer Data Platform use cases: Travel
Travel companies need a customer data layer as flexible and agile as their services. This blog will cover common use cases to determine which CDP features are relevant and find the CDP that will help you meet current and future business needs.
How to plan and instrument your customer data layer
Learn how to develop and implement a data layer instrumentation plan that aligns with your business and techical goals and provides you with a centralized source of clean customer data to power product and marketing initiatives.
Best practices for deploying a mobile messaging platform
How to implement a mobile marketing automation platform...the right way
Webinar: Best practices—Implementing a CDP
Hear experts from mParticle as they discuss how to implement a CDP using best practices to help you harness and activate your customer data.
OpenGDPR: Integrated GDPR compliance
mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.
CDP ROI: Total cost of ownership
This blog is the final installment of a five-part series designed to help you build a better business case for customer data management.
Customer Data Platform ROI: Marketing effectiveness
This blog is part one of a five-part series on customer data platform ROI that will show you how to build a better business case for data management across your organization.
CDP ROI: Operational efficiency
This blog is part two of a five-part series designed to help you build a better business case for data management with a CDP. This part focuses on how a CDP can help brands increase operational efficiency.
How SeatGeek scales growth and tests new channels using Tune and mParticle
Learn how the Growth Team at Seatgeek uses Tune and mParticle to improve user experience and maintain performance by scaling growth and testing.
Customer data management in the connected era
Customer data management in 2018 has to be agile, comprehensive, and secure, all in real time. Learn how a CDP can help you win in the Connected Era.
5 Ecommerce attribution tips marketers need in the cross-device era
Ecommerce attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.
How Overstock powers hyper-personalized web, email, and mobile engagement
This blog post is based on a talk given by Brent Christensen, Director of Database Marketing at Overstock.com, during the Email Insider Summit 2017 in Deer Valley.
Plan your digital evolution
The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.
Identity tech 101
Learn about the different kinds of identity tech, designed to help you understand and track behavior across the customer journey.
Partner Spotlight: POSSIBLE Mobile
Learn how POSSIBLE Mobile, helps brands drive omnichannel growth by effectively leveraging the mParticle platform. POSSIBLE Mobile
Sophisticated identity management made easy with IDSync
Cross-device and platform identity management is made easy with IDSync. Define identity resolution logic for a unified identity view catered to your needs.
Why it's time to rethink your customer data strategy
Times are changing, and so should your customer data strategy.
Mind the gap: Why Amazon just made the biggest mCommerce acquisition ever
Retail will never be the same in the era of mCommerce, customers are already using pervasive mobile connectivity to integrate digital and physical.
Why multi-faceted identity matters
Learn how brands can enhance campaign analytics, expand contextual insights and orchestrate multi-channel engagement with multi-faceted identity.
The 10 commandments of mobile data strategy
We work with top app developers, marketers, and publishers every day. Here are some critical principles we’ve learned in the process.
4 Fundamentals for data-driven marketing
Maslow's hierarchy states that before catering you wants, you must ensure your needs are covered. Learn what your marketing needs are before embarking on your quest for data-driven marketing.
10.27.16 | Mobile Data in a Multi-Screen World
mParticle CEO Michael Katz discusses how brands can leverage customer data to optimize cross-channel marketing strategies.
Marketing data as a core asset
Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.
Why thinking bigger about data strategy is your only real option
With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.
08.17.16 | Harnessing Mobile to Drive Omnichannel Success
Featuring the VP of Media & Acquisition at Dollar Shave Club and the Director of Customer Success at mParticle.
How to find your mobile device identifiers
Here's a quick run-down on how to find the mobile device identifiers that are most commonly used for ad tracking on iOS and Android.
What marketers need to know about how GDPR will impact mobile advertising
GDPR is fast approaching and is already changing the way companies are collecting and using customer data to create targeted advertisements. Mobile companies in particular will see themselves affected. Learn what companies are doing to prepare for GDPR.
mParticle raises $35 million Series C to accelerate growth of its customer data platform
mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.