Customer acquisition and retention: Which should you be focusing on?
Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.
What is first-party data?
First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.
Future-proof your customer data strategy: Get ready for iOS 14 privacy updates
Cross-border data flows and Privacy Shield
On July 16, 2020, the Court of Justice of the European Union issued a ruling that declared Privacy Shield invalid. Privacy Shield was a program administered by the US Department of Commerce that enabled mParticle and other Privacy Shield participants to transfer EU personal data into the US. We appreciate that mParticle customers who process EU data may have important questions about the impact of this ruling.