What’s on the mind of some of NYC’s top marketers
mParticle's Senior Director of Growth Marketing, Jesse Weiss, recently shared some marketing insights on a Primary Venture Partners panel.
Power smarter advertising with Conversant and mParticle
mParticle’s new integration with Conversant allows brands to take the guesswork out of reaching the right consumers with personalized ads.
By partnering with mParticle, marketers can stream data directly from mobile, web, and other sources to Iterable as well as easily extract campaign metrics.
Tapad is an acquisition and re-targeting solution that helps marketers engage the right people with the right content.
App marketing using audience targeting
By applying good business sense and using technologies such as mParticle, app marketing to mobile users via audience targeting doesn't have to be a chore.
How Overstock uses machine learning to drive one-to-one engagement
Learn how Overstock implemented sustainable, scalable technical systems to create seamless customer experiences and drive one-to-one engagement.
It always make sense for apps to send personalized messages…except when it doesn’t
Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.