Validity: The fifth V of Big Data
The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.
Infographic: How GDPR will impact customer data usage
The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?
What CMOs need to know about Data Governance and Security
For CMOs, staying on the cutting edge of marketing technology and strategy in 2018 means becoming an expert in data governance and security.
What GDPR means for data-driven marketing
Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.