Tag

Security

cdp security

CDP

How a CDP supports customer data security

The trust between a customer and brand is the foundation of a strong customer relationship. Part of maintaining that trust is sound customer data management and security. Learn how a Customer Data Platform helps you secure your customer data pipeline so that you can build trust throughout the customer journey.

Joey Colvin – July 08, 2020
data localization

Release notes

Introducing Data Localization from mParticle

mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.

Craig Kelly – March 18, 2020
mparticle liveramp

Release notes

mParticle LiveRamp for Targeting

mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.

Craig Kelly – March 02, 2020

Media Coverage

Melissa Benua — A woman who is a problem solver

mParticle's Senior Engineering Manager, Melissa Benua, appeared on Woman Who Change Tech to discuss how she's integrated motherhood into her life, working with male-dominated teams and her creative problem solving ability that enables her to balance these difficult situations.

June 20, 2019

Media Coverage

Experts weigh in on what Apple’s new privacy-safe social login option means for advertisers

AdExchanger's Allison Schiff speaks with mParticle CEO & Co-founder, Michael Katz, about the potential impact of Apple's privacy-safe social login, which was announed at its Worldwide Developers Confernece (WWDC).

June 06, 2019
finance-data-management

CDP

Consumer finance data management with a CDP

Leading consumer finance brands know that they need to deliver the best experiences to customers wherever they are, be it in-branch, on the web, or on mobile. Learn how Venmo, Quicken Loans, Paga, Stocktwits, and Abra leverage the mParticle platform as their consumer finance data management foundation.

May 29, 2019

Media Coverage

Zuck’s privacy manifesto is ‘business as usual’ for advertisers

As Facebook continues to evolve with a privacy-focused future, mParticle's CEO & Co-founder, Michael Katz, comments on a potentital implication for brands leveraging the platform.

March 12, 2019
The fifth pillar of big data

Data strategy

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.

Tim Norris – May 16, 2018

Guides

Infographic: How GDPR will impact customer data usage

The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?

Media Coverage

What is privacy by design? A deeper dive into this GDPR requirement

Experts agree that integrating privacy principles into the development phase makes sense for businesses and their customers.

March 20, 2018

Media Coverage

GDPR introduces a new job position: The data protection officer

IAPP says that as many as 75,000 DPOs may be required worldwide to comply with the regulation.

February 16, 2018
What CMOs need to know about CDP Data Governance and Security

Security

What CMOs need to know about data governance

For CMOs, staying on the cutting edge of marketing technology and strategy means becoming an expert in data governance and security.

Abril McCloud – February 08, 2018
What GDPR means for data-driven marketing

Security

What GDPR means for data-driven marketing

Here’s what marketers need to know to prepare their customer data strategy to comply with GDPR regulations without sacrificing marketing effectiveness.

Tim Norris – August 03, 2017

Release notes

Multi-factor authentication (MFA) and single-sign on (SSO) support

Keeping your data and your customers' data secure is a priority for mParticle. That's why we intrduced MFA and SSO, so you can rest assured that access is regulated.

Andrew Katz – April 30, 2015