Customer acquisition and retention: Which should you focus on?
Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.
Introducing Data Localization from mParticle
mParticle customers are now able to choose which country or region their data is stored in order to fulfill policies and compliance requirements.
mParticle LiveRamp for Targeting
mParticle LiveRamp for targeting enables customers to leverage LiveRamp’s industry-leading identity graph and exponentially expand their reach. Deliver privacy-friendly, world-class experiences at an unprecedented scale.
GOAT's scalable lifecycle marketing strategy
Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.
Digital in-store marketing with Profile API
Follow this workflow to learn how you can use mParticle's Profile API to incentivize lapsed customers to purchase while in your brick-and-mortar retail locations.
Activity Overview and new Audience features
The new Audience Overview, Nested Audiences, and Forward-Looking Audiences provide teams with the insight and capabilities to make better, data-driven decisions and improve engagement.
Measure video performance with Media SDK
mParticle's Media SDK offers a single solution to measure video performance across platforms with a quick and easy setup. With Media SDK, you get a unified media session API that maps to leading client-side media analytics services, a single data source for all your content engagement data, and compatibility with all major media players.
Connect to AccuWeather APIs and deliver relevant customer experiences
mParticle users can connect to AccuWeather APIs to further enrich customer profiles with valuable weather data and provide even greater context.
User Aliasing API: Clarify customer journeys
mParticle’s User Aliasing API allows brands to programmatically merge anonymous user events with their logged-in events, providing brands with a complete, accurate view of their customers’ profile and event journeys as they move from being anonymous to authenticated across every touchpoint.
Assembly, activation, and the many flavors of Customer Data Platforms
In this CMSWire story aiming to better spell out the differences among CDP players, Dom Nicastro speaks with mParticle's CMO, David Spitz, to better understand the difference between application- and foundational-oriented CDPs.
Postmates' user experience testing platform
Learn how Postmates uses mParticle to power their user experience testing platform, leading to increased insights, improved customer experience, and better product output.
Real-time marketing for modern brands
Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?
New eBook: Real time, real results
Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.
mParticle announces Accelerator program to provide startups access to its enterprise-grade platform
New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.
A marketer’s guide to CDPs (behind the hype edition)
AdExchanger's Allison Schiff spoke to mParticle's CEO & Co-founder, Michael Katz, in this updated marketer's guide to CDPs where mParticle is noted as a significant independent company in the rapidly expanding category.
Improve your mobile retargeting with Aarki
This workflow shows you how to create more granular, contextualized audience segments to better inform your real-time bidding for mobile retargeting at scale with Aarki and mParticle's AudienceSync User Attribute Forwarding feature.
Lifetime Audiences and User Attribute Forwarding
The new Lifetime Audiences and User Attribute Forwarding features provide marketers with greater control and flexibility over audiences for better one-to-one experiences across customers' journeys.
The rise of mobile banking strategy
Consumer finance is changing as more customers look to mobile apps to make everyday purchases. While 2018 was a big year for the evolution of consumer finance, 2019 looks to be even bigger for mobile banking strategy. Learn what leaders from Luno, Wagestream, and Paga foresee for consumer finance in 2019.
How Gilt built an agile mobile growth stack
It’s a new fact of life that martech change is not only constant, it's accelerating. That's why Gilt decided to future proof their stack with a customer data platform.
Audience suppression for paid media efficiency
By not advertising to customers they already had, SeatGeek was able to increase marketing spend efficiency by 30-40%.
Simplify user acquisition for mobile games
Learn how mParticle helps mobile gaming apps run highly targeted user acquisition campaigns across multiple services to acquire high-value users and simplify user acquisiton for mobile games.
Acquiring High-Value Users, The Right Way
Featuring the Digital Marketing Director of Gilt Group, VP of Marketing at Zillow Group, and the COO of mParticle.
It always make sense for apps to send personalized messages…except when it doesn’t
Personalizing messages for the wrong customers or at the wrong time can have major consequences for brands. To use personalized messaging effectively, brands need to take customer data like context, location, weather, and other signals.