Mobile is no longer an outlier that sits on the fringes of eCommerce business.
For the past several years, mobile traffic and purchases have risen steadily (especially during peak holiday periods) while desktop traffic and purchases have started to level off and even decline.
Did you know that 45% of the $632 billion in total eCommerce sales projected by 2020 will be made from mobile? And that’s not even half of the story. Mobile is already influencing more than 70% of all purchase decisions – the majority of which aren’t even made online – a several trillion dollar opportunity.
That’s the good news.
The bad news is that 87% of customers aren’t just comparing your mobile experience to the other retailer down the block. They’re comparing it the likes of Uber, Netflix, and Airbnb, which means that brands need to invest more in their apps and collect and connect complex data types to enable them.
If you are ready to take advantage of its full potential, you’ll want to down our Complete Mobile Commerce Guide.
With this guide, you’ll learn how to make mobile a top priority for your business via:
- Six Types of m-Commerce Engagement Strategies
- Twelve Tactics to Drive Mobile Commerce Growth & Retention
- The Mobile Commerce Marketer’s Tool Shed
- The Foundation for Success: m-Commerce Data Management
By successfully understanding consumers’ mobile behavior and intent, implementing strategies and application functionality to best meet those needs, and then introducing modern technology designed specifically for mobile commerce, you can power entire customer experiences with your brand.
That means stronger ROI, engagement, and LTV.