Growth

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

By partnering with mParticle, Nova Entertainment was able to doubled its registered customer base while also lowering customer acquisition costs.

Evaluating an Enterprise CDP? Consider these five critical requirements.

When it comes to comparing different CDP vendors, there are specific requirements that enterprise brands should consider carefully. By ensuring that your CDP partner delivers on these fronts, you can maximize the ROI of your CDP investment as your business continues to grow.

How Lulo Bank improved customer onboarding with actionable customer insights

With mParticle and Indicative, Lulo Bank’s marketing team can identify friction in the user journey and strategically retarget users at critical moments throughout the customer experience.

AI and Data Privacy: How to ensure your AI programs are safe, responsible, and effective

AI has the potential to transform marketers' business impact. But if you don't have a compliant data foundation, leveraging ML predictions for personalization can lead to breaches of customer trust. This blog post provides guidance on how you can use data and AI to strengthen customer relationships, and not disrupt them.

Navigating the CDP Noise: It’s time to move beyond dumb pipes

In part two of this two-part series, mParticle CEO and co-founder Michael Katz outlines four requirements brands should keep in mind when evaluating vendors to help them leverage their customer data.

Navigating the CDP Noise: Composable sleight of hand

In part one of this two-part series, mParticle CEO and co-founder Michael Katz explores the debate between "composable" vs "packaged" CDPs, offering guidance for organizations trying to understand which type of solution is right for their needs.

Connected, by mParticle Episode 13: How to develop a world-class MarTech department with Sesi Sijuade

On this episode, host Abhi Seeth connects with Sesi Sijuade, Head of Product - Marketing Technology at Sky to discuss the art and science of MarTech.

4 ways to improve personalization programs with insights from the data warehouse

Data from your data warehouse may help make your personalization programs more targeted, relevant, and impactful–if you can leverage it effectively, that is. This blog post explores how leading brands are using data in the data warehouse to engage with customers in the moments that matter.

How the Wall Street Journal increases the value of their first-party data with AI

Partnering with mParticle Cortex, the Wall Street Journal have been able to generate predictive audiences based on first-party data, increasing advertising performance while also supporting data privacy.

How SoFi powers personalized email campaigns with high-quality customer data

By partnering with mParticle, SoFi has been able to improve data quality across their martech stack and deliver more relevant email experiences to their members.

The Future of CDPs: Packaged and Composable

Just because you can unbundle a CDP, should you? By combining the best of packaged and composable approaches, you can configure a solution that enables you to accelerate time to data value while also reducing total cost of ownership.

How Klarna empowers 25+ teams across the organization with better customer data

In this presentation, Klarna's CRM Data team breaks down how they've partnered with mParticle to improve access to customer data and accelerate time to data value across the company.

How the New York Post tripled campaign conversions for its premium sports membership

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

Maximize the ROI of your MarTech stack with this six-step checklist

In today’s MarTech landscape, there is no shortage of tools you can use to engage with your customers and deliver personalization. But adopting tools alone by no means guarantees improved business outcomes. Here is a simple checklist you can use to increase the ROI of your MarTech stack.

How ChowNow improved data quality throughout their MarTech stack

Using mParticle Data Master, ChowNow have been able to establish a centralized data plan and power tools across their MarTech stack with high-quality customer data, resulting in better experimentation and personalization.

Optimizely vs. LaunchDarkly: Which is better for A/B testing and feature flagging?

A/B testing and feature flagging are important for updating your user experience. Without them, it's possible to ship buggy releases or push features that your users aren't interested in. This article breaks down the differences between Optimizely and LaunchDarkly so that you can identify the right testing solution for your team.

Intercom vs. Zendesk: Comparing features, integrations, and pricing

Learn more about the differences between leading chat support solutions Intercom and Zendesk so that you can choose the right tool for your needs.

CDPs: Streaming vs batch?

Many Customer Data Platform vendors describe themselves as real-time, but not all support the real-time use cases that businesses want to execute. This article breaks down the technical capabilities required support real-time use cases and shares tips on how to identify the right CDP solution for your needs.

What is identity resolution and how does it work?

Building a 360-degree view of the customer is critical for personalizing the customer experience and supporting customer data privacy. Learn more about identity resolution, the process of unifying data from different sources and making it actionable for teams across the business.

Connected, by mParticle Episode 12: The recipe for happy customers with Karan Gupta of Marley Spoon

On this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at meal delivery service Marley Spoon.

Klaviyo vs. Mailchimp: How to choose the right email solution for your team

Email Marketing Platforms allow you to turn data into business value by delivering personalized email experiences to your customers. Learn about the differences between Klaviyo and Mailchimp, two leading email platforms, and understand how to choose the right email solution for your needs.

Four key differences between Google Analytics Universal Analytics and GA4

The sunset of GA Universal Analytics is fast approaching! Learn more about the key differences between Universal Analytics and GA4 and how you can navigate the transition to GA4.

OH SNAP! Optimize your ad campaigns with the mParticle Snapchat Conversions API integration

mParticle’s new Snapchat Conversions API integration can help you make the most of your Snapchat ad campaigns.

Zendesk vs. Salesforce: Which CRM is better for your marketing team?

CRMs are a critical piece of your MarTech stack. Learn the differences between Zendesk Sell and Salesforce, and how to choose the right CRM for your use cases, business goals, and budget.

Most important data skills for marketers to master in 2023 (spoiler: none of them are SQL)

In today’s data-driven environment, marketers need to be adept at certain data skills and concepts. This doesn’t mean they need to learn SQL and the ins and outs of querying a database, however. Rather, many marketers would be beter served by acquiring skills that augment their core competency: maximizing customer value.

How to use first-party data for programmatic advertising

The demise of third-party cookies is fundamentally changing the way marketing teams are approaching programmatic advertising. We recently spoke with Sean Oakley, Director of Data Product Management at NBCUniversal Media, about how he's navigating the market shift and developing a programmatic advertising strategy based on first-party data strategy.

Connected, by mParticle Episode 11: Turning brick and mortar digital with Søstrene Grene

In this episode, we sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

Connected, by mParticle Episode 10: Bridging data strategy and business needs with Human37

In this episode, we sit down with Human37 co-founders Julien De Visscher and Vincent Crochet to discuss tactics teams can use to get more data out of their customer data.

Google Tag Manager vs Google Analytics: What Are the Key Differences?

Google Tag Manager and Google Analytics are two different solutions, but when used in tandem they can help teams understand user engagement while increasing efficiency.

How does Google Tag Manager work?

Learn more about the benefits of Google Tag Manager and how it compares to other solutions on the market.

How to improve ROAS with predictive advertising

As paid media budgets tighten and consumer expectations increase, delivering highly-targeted paid campaigns is critical. This article walks through how predictive advertising can increase paid efficiency, and how you can get started with AI without a team of data scientists.

Connected, by mParticle Episode 9: Hospitality & Tech with Phil Crawford of CKE Restaurants

On this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space.

How to use your customer data to predict customer churn

As the cost of acquiring new customers increases, retaining your existing customer base is becoming more important. This article walks through how you can leverage customer data to predict customer churn risk and prevent churn before it happens.

How Carl’s Jr.® and Hardee's® deliver old school hospitality with new school tools

After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand, and position themselves for a technological transformation that will continue well into the future.

How ivee built a universal source of truth for customer data

Learn how ivee established a cross-functional data planning process and improved customer data quality across their marketing stack with mParticle.

Connected, by mParticle Episode 8: The death of the cookie with Sean Oakley

In this episode we sit down with Sean Oakley of NBCUniversal to discuss the history of online advertising.

What’s the difference between predictive vs. prescriptive analytics?

Understand the difference between predictive analytics and prescriptive analytics and get tips on how you can begin using both types of AI insights to personalize the customer experience.

How to assess your organization's customer data maturity

Successful personalization at scale requires intentional planning around customer data management, process, and tooling. Learn more about customer data maturity, and why it’s important for increasing the ROI of your MarTech stack.

Step-by-step tutorial: Use mParticle to generate predictive insights and maximize marketing ROI

AI-driven insights are powerful catalysts for supercharging your customer data. But all too often, these resources are siloed in data science departments, disconnected from go-to-market teams who possess the skills to maximize their value. This article demonstrates how mParticle can help you leverage intelligent attributes to maximize the impact of your engagement campaigns without engineering support.

Transform customer data into predictive insights with an AI CDP

You don’t need an army of data scientists to generate predictive models from your customer data, or complicated pipelines to translate this intelligence into business value. mParticle is democratizing AI adoption, and turning what was once a pipe dream into a catalyst for your pipeline.

How to use data to deliver a personalized customer experience

Industry reports consistently share the consumers are more engaged when they receive timely, relevant personalized customer experiences. But how do you make sure that personalization is respectful and helpful, and not unwanted or creepy? The answer lies in designing the right data strategy, and working with the right data foundation.

The great migration: How to navigate the transition from Google Analytics Universal Analytics to GA4

On July 1, 2023, Google will be sunsetting their widely adopted Universal Analytics solution, recommending that users migrate to their new offering, GA4. This article discusses how Universal Analytics and GA4 are different, what the migration means for the industry, and how your team can navigate the transition.

Connected, by mParticle Episode 7: Thinking beyond the stack with Adam Griffiths

In this episode we welcome MarTech expert Adam Griffiths.

What is customer journey management, and how can you get started?

The average customer now needs six touchpoints before they make a purchase. How do you manage that experience so that it feels personalized at scale? In this article we’ll dive deep into customer journey management: what it is, why it’s important, and how to get started.

CDP vs. MDM: What’s the difference and which one should you use?

Although both solutions provide a centralized data foundation, Customer Data Platforms and Master Data Management are not mutually exclusive. This article discusses the differences between CDPs and MDMs, and clarifies when each solution should be used.

CDP vs. CRM: What’s the difference, and is CDP the new CRM?

Customer Data Platforms (CDPs) and Customer Relationship Management (CRM) tools are often confused, as both store customer records that the business can use for insight. Below the surface, however, they're very different solutions. This article breaks down the distinction and explores whether or not CDPs and CRMs can fruitfully coexist in the same technology stack.

How is mParticle different from other Customer Data Platforms?

With so many vendors calling themselves Customer Data Platforms (CDPs), it can be difficult to separate the signal from the noise. This articles explains how mParticle is different from other CDPs on the market.

MAU Vegas 2022: Everything you need to know

mParticle is thrilled to be at MAU Las Vegas this year. Read more about the event and RSVP for breakfast on us.

Unifying online and offline data to create a connected customer experience

Customers are now engaging seamlessly across both digital and in-store channels, and the experiences you deliver need to be equally seamless. Being able to integrate online and offline data in real time is critical not only to supporting data privacy, but also to making your customers feel valued.

Honesty, buzzwords, and the power of saying “no”: how to create successful vendor partnerships

On a recent episode of the podcast Connected by mParticle, host Abhi Seeth sat down with Taylor DiVincenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. His unique experience on all sides of the marketing equation led to a great conversation on how brands and vendors can foster meaningful partnerships.

What is Data Chaos? And how to solve it

As you successfully drive growth, the complexity of your data landscape increases significantly. Unpredictable changes, both internal and external, make it difficult to execute your customer data strategy at scale. This is data chaos, and to solve it you need to be able to adapt to the changes.

Connected, by mParticle Bonus Episode: Michael Katz and Chee Chew

In this bonus episode, we share a conversation between mParticle Chief Product Officer Chee Chew and CEO Michael Katz on how organizations can leverage data to create a competitive advantage.

Deliver more responsible experiences and comply with Gambling Commission regulations

New regulations have been introduced that govern how gaming operators can manage and protect their high value customers. Complying with these regulations requires a fundamental shift in the way player data is collected, managed, and used. Here are five steps you can follow to support compliance.

Are voice assistant apps the future of customer engagement?

What is the future of voice interaction apps and how can they improve the customer experience? How much of your resources should you devote to voice interactions? Miguel Navarro, Digital Transformation Leader and Patented Inventor, touched on this and more in a recent episode of the Connected by mParticle podcast.

Strategische erneute Kundenansprache mit zentralisierter Zielgruppen-Orchestrierung

Erfahren Sie, wie das Zielgruppen-Team von Delivery Hero mParticle als zentrale Daten-Orchestrationsschicht nutzt, um strategische Kampagnen zur erneuten Kundenansprache über verschiedene Kanäle und Regionen hinweg zu starten.

Connected, by mParticle Episode 6: Empowering local restaurants with Jordan Plecque of ChowNow

In this episode we welcome Jordan Plecque, Analytics and Data Science Manager at ChowNow.

How to build a data-driven culture

Many business have data, but few are actually able to use their data to increase customer value. This post describes the technology and processes you can implement to build a data-driven culture that transcends individual teams and differing levels of technical understanding.

Sollten Sie eine Kundendatenplattform aufbauen oder kaufen?

Kundendatenplattformen sind ein wichtiger Bestandteil der modernen Dateninfrastruktur. Erfahren Sie, was für den Aufbau einer Kundendatenplattform erforderlich ist und wie Sie feststellen können, ob der Aufbau einer eigenen Lösung oder die Zusammenarbeit mit einem führenden Anbieter der richtige Weg für Ihr Unternehmen ist.

Wie Sie Ihre Strategie für Erstpartei-Daten aufbauen

Der Wegfall des Trackings durch Dritte bietet Marken die Möglichkeit, in eine moderne Dateninfrastruktur zu investieren und Vertrauen bei ihren Kunden aufzubauen. Erfahren Sie, wie Sie Ihre Datenlieferkette durch die Entwicklung einer Strategie für Erstpartei-Daten verändern können.

Avoiding the identity resolution trap

The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver. If your goal is to deliver personalized, privacy-compliant experiences at scale, here are three identity resolution mistakes you need to avoid.

Connected, by mParticle Episode 5: Loyalty 2.0 with Kevin Fitzpatrick of Ruby Tuesday

In this episode we welcome Kevin Fitzpatrick, SVP of Digital and Performance Marketing at Ruby Tuesday.

Ideal customer profiles are no longer enough

It's time to build a personalization program that treats your customers as humans, not as buying personas. Learn why ideal customer profiles are no longer enough for personalization, and how you can progress to delivering real-time, relevant customer experiences.

Connected, by mParticle Episode 4: Maximizing organizational relationships with Taylor DiVincenzo

In this episode of the Connected, by mParticle podcast we welcome Taylor DiVincenzo, Solutions Engineer and Digital Existentialist.

How BD myShopi improved personalization while protecting consumer data privacy

BD myShopi connects consumers with exclusive deals from Europe's leading retailers. Learn how they leverage mParticle to present consumers with relevant offers while also supporting data privacy.

3 Tips on Growing a Startup from Nick Warner at Route

The future of every business is dependent on improving the customer experience. The first step to improving that experience is to know your customer. We spoke to one of the rising stars in growth hacking to learn his strategy.

Connected, by mParticle Episode 3: Leveraging emerging platforms with Miguel Navarro

In this episode of the Connected, by mParticle podcast we welcome Miguel Navarro, digital transformation leader and patented inventor.

From spreadsheet to source code: Leveraging mParticle’s Data Plan Builder

Effective data planning is critical to ensuring that the data entering an organization's internal systems is accurate, reliable, and actionable. mParticle’s Data Plan Builder is available to help both mParticle customers and prospects with the key aspects of data planning: collaboration, implementation, and continuous iteration.

Connected, by mParticle Episode 2: Winning the streaming wars with Danny Joseph of Discovery

In the second episode of the podcast we interview Danny Joseph, VP of Product, DTC at Discovery. Danny shares best practices around building strong customer relationships, working across the organization to build better products and much more.

How to prepare for your Customer Data Platform implementation

Implementing a Customer Data Platform at the infrastructure layer of your tech stack can transform the way in which you work with customer data—if you do it right. This article breaks down the steps you can take to prepare for your Customer Data Platform implementation and make the most of your investment.

Three mobile campaigns that quickly grab consumer attention

Mobile users are always on the go. In this guest post, Shannon Cook, Director of Go-to-Market Enablement at Movable Ink, shares three mobile campaigns you can use to capture, and hold, your customers' attention.

Verbessert den Customer Lifecycle deiner mobilen App

Es gibt viele Frameworks zum mobilen Wachstum, die Teams nutzen können, um ihren Customer Lifecycle zu steuern. Nicht viele davon sind allerdings speziell für mobile App Marketing ausgelegt. In diesem Artikel erfahrt ihr, wie ihr die neue Marketing Master Map von Customlytics verwendet werden könnt, um euren mobilen Customer Lifecycle zu gestalten.

Improve your mobile app customer lifecycle: Increase efficiency with a Customer Data Platform

As users move through the customer lifecycle, different tactics are required to keep them engaged and increase lifetime value. Although these strategies vary, one commonality between them is that they are all powered by customer data. Learn how Customer Data Platforms make it easier to access and activate data throughout the mobile app customer lifecycle.

Improve your mobile app customer lifecycle: Using the Customlytics Marketing Master Map

There are many growth frameworks teams can use to manage the customer lifecycle. Not many, however, are designed specifically for mobile app marketing. This post walks through how you can use Customlytics's new Marketing Master Map to frame your mobile customer lifecycle.

6 tips for building a Customer Data Platform tracking plan

The value of your Customer Data Platform depends on the quality of data that you get into it. Here are six implementation tips you can follow to set yourself up for success.

Probabilistic vs deterministic: Which method should you be using for identity resolution?

The way in which you build your customer profiles can have big consequences on marketing strategy, data privacy, and customer relationships. Learn about the difference between probabilistic and deterministic identity models and how to determine which method you should be using.

How to leverage user data to improve customer service

Great customer service is an important driver of retention. Learn how you can connect user data to your support system in order to provide a better support experience and prevent churn.

How to set up your Customer Data Platform team

In part two of our two-part series on making the most of your Customer Data Platform, we discuss how you can set up a cross-functional team of 'customer data excellence' to operate your CDP.

Where should you be building your audience segments?

Every tool seems to offer segmentation capabilities these days. Disconnected audiences builders, however, can lead to overreliance on developer support and disjointed customer experiences. Learn more about data infrastructure and when it helps to centralize your audience segmentation.

How to manage data across your tech stack based on customer consent

Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.

How to support your behavioral marketing strategy with a Customer Data Platform

Behavioral marketing has become a core competency for growth teams today. Shifts in privacy legislation and customer preferences, however, have changed the way in which teams must design contextual experiences. Learn more about how you can use a Customer Data Platform to support your behavioral marketing strategy.

Data-informed Decision Making: What does it mean, and should you be doing it?

Like data-driven decision making, being data-informed entails relying heavily on raw, measurable information to guide an organization’s direction. Data-informed strategies leave more room for opinions and past experiences, however, and recognize the limitations of using data alone to make every decision.

What is a Customer Data Platform?

Learn more about what a Customer Data Platform (CDP) is and how you can make sense of the rapidly evolving Customer Data Platform market.

Avoiding the growth trap

What do cattle farmers from the 1600s have in common with teams across modern companies? Both rely on shared resources that can quickly be depleted by an overzealous desire for growth, leading to the tragedy of the commons. Learn how you can avoid the growth trap by leveraging your customer data infrastructure and saving your engineering resources from depletion. Stop the vicious cycle, not the development cycle.

Why real-time data processing matters

Business-critical systems shouldn't depend on slow data pipelines. Learn more about real-time data processing and how implementing it strategically can increase efficiency and accelerate growth.

Modernize your audience segmentation strategy

Audience segmentation is key to delivering contextual experiences at scale. Learn more about how you can modernize your audience segmentation strategy and deliver experiences at the pace of your customers.

Customer acquisition and retention: Which should you focus on?

Learn more about what the most effective acquisition and retention tactics are today, how you can measure your efforts, and where your time and dollars are best allocated given current market conditions.

What is first-party data?

First-party data is the most powerful and reliable type of customer information, and it can give your organization many distinct advantages. Learn how to distinguish between different categories of customer data, and the ways you can leverage your company’s first-party data from multiple channels.

COVID's impact on the financial services industry

In times of uncertainty, financial services companies are uniquely placed to enrich people's lives. Learn more about how the coronavirus pandemic has impacted personal banking and how financial services industry leaders are adapting.

A single customer view is not the goal (it's the result)

Companies have long tried to establish a single customer view, but few have been able to put a solution into place that addresses the cross-functional needs of stakeholders. The problem is that a single customer view is often seen as the goal of processes, rather than the result. Learn how to create a single view of the customer by enforcing an organization-wide commitment to data quality and collaboration catalyzed by a sound data design process.

Should you build or buy a Customer Data Platform?

Customer Data Platforms are a critical piece of the modern data infrastructure. Learn what it takes to build a Customer Data Platform and how to determine whether building a solution or working with a leading vendor is the right path for your organization.

Meet your marketing goals with customer data

Your marketing campaigns will only be as effective as the customer data that you use to power them, especially if leveraging AI/ML. Check out these tips and tricks to get your customer data in the best shape possible and begin accelerating your marketing strategy.

iOS 14, third-party cookies, and the future of data-driven marketing

This year, at its annual developer conference, a significant announcement that will have a wide-ranging impact on the future of mobile customer experience was sandwiched between the usual product announcements. The IDFA (the ID present on all Apple mobile devices and used across the martech and adtech industries) would now require explicit user permission to use. This change dramatically limits the usability of the IDFA as a form of universal identity that brands and vendors can use to power marketing, measurement, and everything in between.

3 ways to act on shifts in customer sentiment

Tracking customer sentiment is critical to delivering successful experiences. Learn how Apptentive enables you to monitor shifts in customer sentiment and act on them to improve customer experience.

3 data strategies for high-growth companies

As an mParticle CSM, it’s my job to help brands develop and implement a customer data strategy to drive growth. Here’s what I’ve seen work across industries and organizations.

COVID-19: Best practices and strategies for maintaining business continuity

With increasing calls to promote social distancing by enabling remote work, many companies find themselves at a loss when they consider how they will ensure that the quality and access to their data remains unchanged during this period of uncertainty. Maintaining business continuity during COVID-19—and any future global events—requires brands to invest in both process and infrastructure that can democratize data and access when the majority of the workforce is remote.

2020 Predictions: Customer data management practices

When it comes to customer data, much has changed in the past decade. With 2020 quickly approaching, learn about the predictions that will set the stage for the coming decade and what you should do to future-proof your business.

Omnichannel personalization with Profile API

mParticle's Profile API allows you to leverage comprehensive, omnichannel user profiles to create unique customer experiences for your users, anywhere you can make an HTTPS request.

LTR 19: Conference recap

Your review on the key announcements and discussions from Braze's LTR 2019.

Money20/20: Innovation, AI, and data management

A recap of the need-to-know themes from Money20/20’s annual gathering of FinTech experts.