Press Releases

mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem

ComposeID for Cloud Data Warehouses combines flexible and transparent identity resolution with the ability to plug directly into your cloud data warehouse.

Sweaty Betty partners with mParticle to future-proof their technology architecture

mParticle Customer Data Platform will empower Sweaty Betty to accelerate their marketing programs and deliver great customer experiences.

Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands

Inspire Brands will leverage mParticle to deliver more personalized and intelligent digital experiences for its guests.

mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs

New value-based pricing enables greater composability and an improved platform experience.

mParticle launches Warehouse Sync to accelerate time to data value

New offering brings greater flexibility to activate data from warehouses, for optimal outcomes and experiences.

Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community

mParticle Customer Data Platform will enable Treatwell to deliver better personalization at scale.

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.

mParticle Recognized as Leading Customer Data Platform for QSR & Dining Brands

Leading companies such as Burger King, KFC, and CKE Restaurants have selected mParticle due to mParticle's leading platform capabilities, versatile integration directory, and extensive QSR industry experience.

mParticle Announces Support for AWS for Advertising & Marketing Initiative

We're excited to share that mParticle has been selected as a featured industry partner of the AWS for Advertising & Marketing initiative.

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.

mParticle announces new custom access roles API to enhance security of customer data

Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.

Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

mParticle Customer Data Platform will allow Marley Spoon to deliver better promotions and improve retention.

Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio

Deploying mParticle Customer Data Platform provides a cross-channel foundation for digital transformation strategy.

C&A adopts mParticle Customer Data Platform to power omnichannel customer experience

Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets.

mParticle acquires AI startup Vidora to help teams augment customer profiles and improve their marketing stacks

The combined offering improves the value of customer engagement and analytics tools with predictive and prescriptive AI modeling capabilities.

DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform

Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention.

mParticle democratizes access to its enterprise grade customer data infrastructure product

The combined offering will help teams integrate customer data directly from their data warehouse and improve customer journey exploration.

mParticle Launches Next Generation Audience Journeys to Customize Customer Experience

Journey Builder helps Marketers design audience sequences to continuously update audience membership throughout the entire lifecycle.

mParticle introduces Lifetime Profiles for Audiences to drive retention and loyalty

New mParticle feature allows brands to leverage historical user data to create more personalized experiences across the entire customer lifecycle.

mParticle Rounds Out Executive Team with Three New Appointments

Leader in customer data infrastructure completes the executive team with new Chief People, Marketing, and Operations Officers.

James Villa Holidays selects mParticle Customer Data Platform to deliver carefree travel experiences

UK's leading holiday villa specialist leverages first-party data to personalize travel experiences from booking to checkout.

Channel 4 selects mParticle to accelerate digital growth

Customer Data Platform to drive data-driven decisions for UK's leading public media company.

Europas größte Sparplattform nutzt Kundendatenplattform von mParticle

Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.

Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform

Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.

Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data

Customer Data Platform to provide inspired experiences online and in store.

ManoMano, Europe’s Largest DIY and Home Improvement Marketplace, Selects mParticle Customer Data Platform

Newly minted unicorn leverages customer data to drive hyperscale growth.

mParticle Introduces New Feature to Help Global Brands Reduce Compliance Risk and Maintain Consumer Rights Under GDPR and CCPA/CPRA

Data Subject Rights Forwarding Feature Automates the Intensive and Error-Prone Task of Administering Data Deletion Requests.

mParticle Announces Appointment of Reshma Saujani to Board of Directors

Saujani's addition bolsters mParticle's position as a leader in developer-oriented customer data infrastructure.

mParticle Announces Expansion into Asia Pacific and Japan

Global Brands Select Leading CDP Provider to Accelerate Customer Data Strategies

mParticle Launches Calculated Attributes

mParticle Calculated Attributes will enable Product Managers and Marketers to quickly generate insights from customer data without tapping technical resources. Calcualted Attribes offer a no-code approach to customer data infrastructure, giving teams a single source of truth for customer insights.

18Birdies Hits a Hole in One by Selecting mParticle as Customer Data Infrastructure

#1 Rated Golf App Leverages Customer Data to Grow Golfer Participation and Loyalty

mParticle Expands C-Suite on Heels of $150 Million Series E Funding

Customer Data Infrastructure Company Continues to Build Out Its Executive Leadership Team As It Prepares for Next Wave of Growth

UK’s Rapid Delivery Grocery Service, Weezy, Selects mParticle to Map the Customer Journey

From Bananas and Baby Food to Biscuits and Bubbly: mParticle Customer Data Infrastructure to Support a Rewarding Customer Experience from Order to Delivery.

Jack in the Box Selects mParticle to “Make Jack More CRAVED”

mParticle’s Customer Data Platform bolsters iconic restaurant’s digital transformation strategy.

mParticle Launches New Data Planning Tools and Templates

Leading Customer Data Infrastructure Company Delivers Solutions to Improve Data Quality; Establishes Industry Standard for Data Planning Best Practices.

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

MAX Burgers Serves Up mParticle as its Customer Data Platform

Popular Quick Service Restaurant to evolve personalization and improve customer experience.

mParticle Introduces Data Privacy and Control Features to Help Brands Comply with iOS 14.5 Apple App Tracking Transparency Requirements

First CDP to Provide Granular Data Privacy and Governance Controls for Apple ATT

mParticle Names Chee Chew as Chief Product Officer

Former Twilio Executive Joins Largest Independent Customer Data Infrastructure Company; Brings Deep Expertise in Customer Experience

mParticle and Zendesk Collaborate to Deliver Personalized Customer Service

mParticle Empowers Brands to Improve the Customer Experience by Making the Most Relevant User Data Available in Real-Time to Zendesk

mParticle Adds Eric Kelleher, Chief Customer Officer of Okta, to Board of Directors

Kelleher is Appointed to the Board as Company Experiences Record Growth as Industry Tailwinds Accelerate.

mParticle achieves AWS Travel and Hospitality Competency status

mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.

mParticle launches open-source data validation tools

Toolset includes new APIs and Smartype, a new product to help engineers ensure proper event collection at run time, now in beta.

Extraordinary times: COVID-19

Being "enterprise-ready" has been central to our commitment to each of our customers since mParticle's inception; this means being prepared in extraordinary times and reducing the number of unknown unknowns through the implementation of key policies, such as disaster recovery and business continuity plans.

mParticle raises $45 million Series D and announces LiveRamp partnership for new audience reach extension capabilities

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp to help brands deliver privacy-friendly personalization at an unprecedented scale.

mParticle launches new features to help brands create ‘data flywheel’

New features for seamless data quality management, and transformation to serve as a foundation for improved customer experience and better insights.

mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.

mParticle releases next-generation customer data unification and orchestration capabilities

Latest launch introduces new APIs and platform features to improve data accuracy and control.

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

mParticle receives ISO 27001 certification and SOC 2 Type II attestation

Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.

mParticle named one of Inc. magazine’s Best Workplaces for 2019

Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.

mParticle announces Accelerator program to provide startups access to its enterprise-grade platform

New mParticle initiative empowers tomorrow’s leading brands through the free use of the same APIs utilized by iconic brands, such as Starbucks, Spotify, Airbnb, and others.

mParticle releases its next-generation Audience Builder

New platform features provide marketers with greater control and flexibility over audience capabilities.

mParticle launches Data Master to help brands improve data quality

New core platform feature aligns businesses and stakeholders around a unified data dictionary.

mParticle expands partnership with Facebook with event-level data integration

mParticle’s customer data platform enables brands to onboard event-level data to Facebook’s advertising platform for enhanced ad targeting, optimization, and measurement.

mParticle launches Partner Certification Program

mParticle's new Partner Certification Program highlights best-of-breed companies in mobile strategy, design, and development.

OpenGDPR: Integrated GDPR compliance

mParticle, Appsflyer, Braze, and Amplitude have come together to spearhead the OpendGDPR initiative. OpenGDPR establishes an open and integrated framework for programmatically honoring data subject rights across multiple technology companies.

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.

mParticle closes additional $1.5 million to solve mobile data challenges

New York, NY — mParticle today announced the company has raised an additional $1.5 million in seed round funding from a number of new and existing investors including Bowery Capital, Harbinger Capital and Battery Ventures.

mParticle launches Roku support

New Open Source SDK makes it easy for brands to unify customer data from Roku apps with existing mobile app, connected TV, and web data.

mParticle expands into Europe, appoints leadership in the U.K.

Tim Norris Joins from Krux (Salesforce) to Lead EMEA Region for mParticle

Simplify mobile measurement with comScore and mParticle

comScore SDK Enabled in mParticle Platform to Deliver Seamless Third-Party Measurement of Content and Advertising

mParticle raises $17.5 million In Series B funding

New Funding Led by Bain Capital Ventures to Fuel Cross-Channel Evolution; Company Set to Hit 4x Revenue Growth Year-Over-Year

mParticle launches the next generation of its Customer Data Platform

NEW YORK CITY — mParticle, the only customer data platform built for mobile, today announced it has launched several new platform upgrades.