mParticle

Company

Introducing Robin Geier: mParticle's Director, Digital Strategy and Business Value

mParticle is thrilled to welcome Robin Geier, our new Director of Digital Strategy and Business Value. Continue below to read Robin's letter where he shares more about his journey, why he's excited to join the team, and more.

Press Releases

mParticle Launches ComposeID, Identity Resolution Directly Connected to Cloud Data Warehouse Ecosystem

ComposeID for Cloud Data Warehouses combines flexible and transparent identity resolution with the ability to plug directly into your cloud data warehouse.

Engineering

How we reduced our S3 spend by 65% with block-level compression

As our customer base and platform offerings expanded over recent years, so did the cost of storing our clients’ data. We implemented a block-level compression solution that reduced our S3 spend by 65% without impacting the customer experience or client data.

Growth

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

By partnering with mParticle, Nova Entertainment was able to doubled its registered customer base while also lowering customer acquisition costs.

Videos

Build Predictive Audiences with mParticle

In this video, mParticle VP of Product Marketing, James Fang, demonstrates how teams can build AI-powered Predictive Audiences with mParticle—no army of data scientists required.

Growth

How Lulo Bank improved customer onboarding with actionable customer insights

With mParticle and Indicative, Lulo Bank’s marketing team can identify friction in the user journey and strategically retarget users at critical moments throughout the customer experience.

mParticle Product

Turn customer journey insights into action with Indicative Segment Activation

Identifying friction in the user experience is key to increasing conversion rate. But generating insights is only half the battle. Learn how you can turn customer journey insights into strategic re-engagement campaigns at scale with Indicative Segment Activation.

Press Releases

Sweaty Betty partners with mParticle to future-proof their technology architecture

mParticle Customer Data Platform will empower Sweaty Betty to accelerate their marketing programs and deliver great customer experiences.

Press Releases

Inspire Brands selects mParticle to power real-time targeting and decisioning across its portfolio of brands

Inspire Brands will leverage mParticle to deliver more personalized and intelligent digital experiences for its guests.

Press Releases

mParticle introduces industry first unbundled pricing model to enhance customization and optimize costs

New value-based pricing enables greater composability and an improved platform experience.

Press Releases

mParticle launches Warehouse Sync to accelerate time to data value

New offering brings greater flexibility to activate data from warehouses, for optimal outcomes and experiences.

Growth

How Klarna empowers 25+ teams across the organization with better customer data

In this presentation, Klarna's CRM Data team breaks down how they've partnered with mParticle to improve access to customer data and accelerate time to data value across the company.

Press Releases

Treatwell partners with mParticle to bring innovative digital experiences to the hair and beauty community

mParticle Customer Data Platform will enable Treatwell to deliver better personalization at scale.

Growth

How ChowNow improved data quality throughout their MarTech stack

Using mParticle Data Master, ChowNow have been able to establish a centralized data plan and power tools across their MarTech stack with high-quality customer data, resulting in better experimentation and personalization.

Press Releases

mParticle Announces Appointment of Tom Mendoza to Board of Directors

Mendoza’s Addition Bolsters mParticle's Go To Market Leadership As It Continues Global Expansion.

Growth

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

Media Coverage

QSR Magazine: How Restaurants are Building Loyalty with a Better Digital Experience

One of the pluses to emerge from COVID was the applications of new technologies.

Press Releases

mParticle announces Warehouse Sync, the convenience of reverse-ETL with the power of a real-time CDP

Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities.

Media Coverage

Marley Spoon invests in customer data platform

Meal delivery provider to rollout unified first-party data platform globally.

Press Releases

mParticle announces new custom access roles API to enhance security of customer data

Custom Access Roles allows mParticle customers to assign platform permissions per role, helping them keep data secure.

Press Releases

Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

mParticle Customer Data Platform will allow Marley Spoon to deliver better promotions and improve retention.

mParticle Product

All mParticle customers can now try Indicative for free

mParticle customers can now try self-service analytics platform Indicative free for 30 days. Indicative helps marketers and PMs understand customer journeys, drive conversion, increase engagement, and retain customers––all without writing a line of code.

Press Releases

Recipe Unlimited implements mParticle as customer data infrastructure for restaurant portfolio

Deploying mParticle Customer Data Platform provides a cross-channel foundation for digital transformation strategy.

Press Releases

C&A adopts mParticle Customer Data Platform to power omnichannel customer experience

Leading European fashion brand uses mParticle CDP to track customer touchpoints and tailor the customer journey online and in retail outlets.

Press Releases

DILLING lays the foundation for tailored experiences with mParticle Customer Data Platform

Danish clothing and underwear retailer uses mParticle to power more personalized shopping experiences and promote customer retention.

Growth

How is mParticle different from other Customer Data Platforms?

With so many vendors calling themselves Customer Data Platforms (CDPs), it can be difficult to separate the signal from the noise. This articles explains how mParticle is different from other CDPs on the market.

mParticle Product

Introducing Journeys: A new workflow to continuously optimize each step of the customer journey

Our newest release combines multi-path journey analysis, testing, and orchestration into a single workflow, and helps brands deliver complete, cohesive, and personalized customer journeys on an individual level.

mParticle Product

Data Subject Erasure Requests, made easy

Announcing the General Availability of Data Subject Request Erasure Forwarding, a simple and comprehensive way to automate the forwarding of data deletion requests throughout your stack.

Company

The Connected Awards 2022

We're excited to announce the inaugural Connected Awards, created to recognize the individuals behind some of the most beloved brands in the world.

Press Releases

Europas größte Sparplattform nutzt Kundendatenplattform von mParticle

Trade Republic nutzt umsetzbare Erkenntnisse zu Kundendaten, um das Wachstum zu beschleunigen.

Company

Podcast: mParticle CEO Michael Katz on the Group Chat podcast

mParticle CEO Michael Katz joins Drama, Dee, and Anand on the Group Chat podcast to talk about customer data platforms and the future of mParticle.

Press Releases

Trade Republic, Europe’s Largest Savings Platform Selects mParticle Customer Data Platform

Trade Republic to Leverage Actionable Customer Data Insights to Accelerate Growth.

Press Releases

Danish retailer Søstrene Grene selects mParticle to bring hygge to omnichannel customer data

Customer Data Platform to provide inspired experiences online and in store.

Media Coverage

Data startup mParticle just raised $150 million as competition with Adobe and Salesforce intensifies

mParticle has raised $150 million in its Series E fundraise led by Permira Growth Opportunities.

Press Releases

mParticle Raises $150 Million Series E to Help Teams Accelerate Time to Data Value

New investment, led by Permira, comes on the heels of accelerated company growth and will be used to drive continued growth of its customer data infrastructure.

Press Releases

mParticle achieves AWS Travel and Hospitality Competency status

mParticle is proud to have achieved the AWS Travel and Hospitality Competency, which recognizes that mParticle has demonstrated deep experience helping customers simplify customer data collection, improve data quality, enforce data governance, and deliver better guest-facing customer experiences.

Press Releases

mParticle Ranked Number 75 Fastest Growing Company in North America on Deloitte’s 2019 Technology Fast 500™

Attributes 1,752% Revenue Growth to strong enterprise B2C brands in Retail, Media & Entertainment, and QSR.

Press Releases

SIIA names mParticle as the Best Customer Data Platform (CDP) Solution

Prestigious CODiE™ Award recognizes mParticle’s industry-leading CDP used by iconic brands, such as Airbnb, Burger King, Spotify, Starbucks and others.

Awards

mParticle is a 2019 SIIA CODiE Award winner for the Best CDP Solution

mParticle is happy to announce that it has been selected as a 2019 SIIA CODiE Award winner for the Best Customer Data Platform (CDP) Solution category.

Press Releases

mParticle receives ISO 27001 certification and SOC 2 Type II attestation

Independent audits confirm mParticle’s privacy and security controls exceed internationally recognized standards and best practices.

Press Releases

mParticle named one of Inc. magazine’s Best Workplaces for 2019

Latest award recognizes mParticle’s dedication to its employees as it continues rapid expansion.

Media Coverage

7 companies that give staff paid time off when they get a puppy

Business Insider notes that mParticle is one of a few leading companies offering a Pawternity program for employees who adopt a new puppy into their household.

Media Coverage

18 East Coast companies to check out now

mParticle is proud to be ranked 14th on The Muse's recent list of the best 18 East Coast companies to check out.

Media Coverage

CDPs are only scratching the surface of their potential

Instead of solving core challenges, the majority of companies are focused on the application of data rather than serving as an integrated data platform according to Michael Katz, the CEO and Co-founder of mParticle.

Media Coverage

Company Is Offering ‘Fur-ternity Leave’ for New Pet Owners

The New York Times's Matthew Haag discusses 'Fur-ternity Leave' - paid short-term leave for new pet owners now being offered by companies around the world.

Media Coverage

Employers offer "pawternity" benefits to attract animal lovers

CBS News' Jonathan Berr discusses pawternity benefits and the role that they play in attracting top-tier talent.

Media Coverage

Everyone wants to be a CDP. Here's who is.

While CDPs are an emerging technology, the marketplace has already started to expand to include CDP providers and periphery providers.

Media Coverage

mParticle now supports Roku

mParticle has introduced support for Roku to help collate customer data

Media Coverage

Drawbridge and mParticle announce partnership

Drawbridge and mParticle have come together to offer companies a better, streamlined understanding of the customer journey.

Media Coverage

mParticle raises $17.5 million Series B

mParticle, the leading customer data platform, announced a $17.5 million Series B, led by new investor, Bain Capital.

Media Coverage

mParticle raises $35 million Series C

mParticle announces $35 million Series C, led by Harmony Partners, for a total funding of $76 million.

Media Coverage

Meet the 26 trailblazers revolutionizing the field of marketing technology

AdWeek names the 26 marketing trailblazers revolutionizing the field of marketing for 2017, including mParticle co-founders, Michael and Andrew Katz.

Awards

mParticle receives Mobile Customer Experience Innovation award

The Compass Intelligence Awards recognize the top innovators, technologies, best-in-class solutions and products, and leaders in the mobile, IoT, and emerging technology industries.

Company

mParticle raises $35 million and launches industry-first identity management suite

With the new investment and product launch, mParticle enables consumer-facing brands to realize CRM's full potential in an always-on, multi-screen world.

Press Releases

mParticle raises $35 million Series C to accelerate growth of its Customer Data Platform

mParticle announces new funding and the launch of IDSync, its next-generation identity resolution.

Integrations

Announcing the new Google Marketing Platform integration

We’re excited to announce a new partner in our latest integrations release – Google Marketing Platform (formerly Doubleclick!