Building customer trust through privacy
In this episode of Customer Equity Accelerator, mParticle's Data Protection Officer (DPO), Aurelie Pols, speaks with Allison Hartsoe about consumer privacy and brands can establish trust through data governance and transparency.
This week Aurelie Pols, a DPO or data protection officer at customer data platform mParticle joins Allison Hartsoe in the Accelerator.
Aurelie is based in Europe at the forefront of privacy law-making and interpretation. In this episode she connects privacy and trust, including how GDPR and the California Privacy Protection Act are raising new questions around data governance, corporate transparency and a consumer’s right to be forgotten.
Listen to the podcast here.
Latest from mParticle
Try out mParticle
See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.
Startups can now receive up to one year of complimentary access to mParticle. Receive access