The table on this page lists the cookies that this website uses and describes their purpose.
|Tracker||Name||Piwik Category||Duration||Purpose||Link for opt-out|
|Piwik||_pk_id.1725eaa2-3329-4e0a-acd6-3de0f0a573a8.4ead||Analytics||393 days||Keeps visitor ID value used by Piwik to recognize returning firstname.lastname@example.org|
|Piwik||_pk_ses.1725eaa2-3329-4e0a-acd6-3de0f0a573a8.4ead||Analytics||30 minutes||Responsible for keeping the session active for 30 minutes after last tracked action. The visit is considered as ended when they email@example.com|
|Piwik||ppms_privacy_1725eaa2- 3329-4e0a-acd6- 3de0f0a573a8||Analytics||360 days||Retains information about visitor firstname.lastname@example.org|
|Piwik||stg_last_interaction||Analytics||1 year||Used to identify last visitor interaction (e.g. click, scroll, etc.).||email@example.com|
|Piwik||stg_returning_visitor||Analytics||1 year||Used to identify a returning firstname.lastname@example.org|
|Pardot||visitor_id398262||Marketing Automation||413 days||The visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the email@example.com|
|Pardot||visitor_id398262-hash||Marketing Automation||413 days||This visitor_id cookie includes the name “visitor_id” plus the unique identifier for mParticle's account which is derived from the tracking code placed on the site. The value stored is the unique ID for the firstname.lastname@example.org|
|Pardot||pardot||Marketing Automation||413 days||A session cookie named “pardot” is set when you’re logged in as a Pardot user. This cookie isn’t set on a visitor’s email@example.com|
|Pardot||pi_opt_in398262||Marketing Automation||30 days||The persistent cookie named “pi_opt_in” is what Pardot uses to stay in compliance with the “Do Not Track” firstname.lastname@example.org|
|Drift||DFTT_END_USER_PREV_BOOTSTRAPPED||Marketing Automation||2 years||True/False indication whether the user has dismissed the welcome message in this session, or email@example.com|
|Drift||driftt_sid||Marketing Automation||30 minutes||Identifier token for specific browser firstname.lastname@example.org|
|Drift||driftt_aid||Marketing Automation||2 years||Anonymous identifier email@example.com|
|Drift||DFTT_LEAD_HAS_PREV_IDENTIFIED||Marketing Automation||2 years||A True/False indication of whether or not the user has previously provided an email firstname.lastname@example.org|
|Drift||driftt_wmd||Marketing Automation||1 year||A True/False indication of whether the user has dismissed the welcome message in this session, or email@example.com|
|Drift||driftt_eid||Marketing Automation||2 years||End user identifier token. As site visitors identify themselves through email, they will get this firstname.lastname@example.org|
|Quora||Remarketing||Up to 180 days||Advertising vendor for remarketing||Quora Optout|
|Quora||Conversion Tracking||Up to 28 days||Tracks the success of Quora ads.||Quora Optout|
|Remarketing||90 days||Advertising vendor for remarketing The Insight Tag creates a unique LinkedIn browser cookie (and associated ID) on a visitor's browser to allow for targeted advertising from LinkedIn, which will be displayed when visiting our websites. The Tag also gives us anonymous feedback on how visitors use our sites. No personal data is collected via the Insight Tag.||Manage Preferences Ad Settings|
|Conversion Tracking||30 days||Tracks the success of LinkedIn ads. Gathers insights into post-click and view-through conversions of LinkedIn ads campaigns, giving the ability to measure the impact and ROI of ads. Data is encrypted, then deidentified within seven days, and the de-identified data is deleted within 90 days. LinkedIn does not share the personal data with the website owner, it only provides aggregated reports about the website audience and ad performance.||Manage Preferences Ad Settings|
|Google Ads||Remarketing||Up to 540 days||Advertising vendor for remarketing||Ad Settings|
|Google Ads||Conversion Tracking||30-90 days||Tracks the success of Google ads.||Ad Settings|
|Clearbit||Marketing Automation||Used to resolve a company name from an IP address when possible. The company name and details may then be processed for analytical purposes as well as to gauge interest in our products and services from at a company level. Clearbit does not set any cookies and does not identify you as an individual, and we do not share any data with Clearbit. Also use Clearbit’s API to enrich the profile data associated with your email address. This may include publicly available information such as your company information, job title, and links to your social profiles. We use this data to better understand the types of users interested in our product. You can see, edit, and delete what personal information Clearbit stores about you on their website: https://claim.clearbit.com/claim.||Clearbit Privacy Clearbit Claim|
|mParticle||Marketing Automation||Used to analyze and aggregate data regarding your use of our email@example.com|
|Remarketing||180 days||Advertising vendor for remarketing We use Facebook Custom Audience to deliver ads on Facebook to a 'lookalike' group of users deemed similar to our current audience.||Facebook Cookies Facebook Help|
|Conversion Tracking||28 days||Tracks the success of Facebook ads.||Facebook Cookies Facebook Help|
|Remarketing||90 days||Advertising vendor for remarketing||Twitter Privacy|
|Conversion Tracking||Up to 90 days||Tracks the success of Twitter ads.||Twitter Privacy|
|Full Story||Analytics||Does not expire||Tracks user activity on the mParticle website.||www.fullstory.com/optout/|
Cookies used by mParticle enables us to track the following information about visitors.
- IP address (masked)
- Location: country, region, city, approximate latitude and longitude (Geolocation)
- Date and time of the request (visit to the site)
- Title of the page being viewed (Page Title)
- URL of the page being viewed (Page URL)
- URL of the page that was viewed prior to the current page (Referrer URL)
- Screen resolution of user's device
- Time in local visitor's time-zone
- Files that were clicked and downloaded (Download)
- Links to an outside domain that were clicked (Outlink)
- Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the visitor: Page speed)
- Main language of the browser being used (Accept-Language header)
- Browser version, browser plugins (PDF, Flash, Java, …) operating system version, device identifier (User-Agent header)
- Language of the visited page
- Site Search
To improve the accuracy of the produced reports, information is also stored in a first-party cookie from our website and then collected by mParticle:
- Random unique Visitor ID
- Time of the first visit for the specific visitor
- Time of the previous visit for the specific visitor
- Number of visits for the specific visitor
- First party cookies are set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use an external service to analyse how people are using their site. mParticle sets their own cookie to do this and also uses external parties.
The data collected is masked and cannot be used to identify a particular visitor. They will not be shared with any other organisation for marketing, market research or commercial purposes.
For persistent cookies, a random ID is generated by Piwik Pro, which allows mParticle to identify when a user returns to the site.
- Persistent cookies are saved on your computer and are not deleted automatically when you close your browser, unlike a session cookie, which is deleted when you close your browser.
By default, the browsing experience of website visitors is tracked by mParticle in the US and Canada.
You may choose not to be tracked (opt-out). If you change your mind, you can choose to be tracked again (opt-in).
Please note: this feature will opt you out (or in) of cookies too. If you choose to opt-out, you will receive an opt-out cookie so that your decision is remembered. If you regularly delete your cookies, you will need to opt-out each time you delete them.
Specific questions about the storage and use of data can be sent to us via https://www.mparticle.com/privacypolicy
Latest from mParticle
Make better decisions with improved attribution
Learn how mParticle’s data layer enables attribution vendors to better measure marketing across channels.
New eBook: Real time, real results
Learn how marketers at Overstock, Burger King, and Via are harnessing real-time data and continuous intelligence to create transformative customers experiences and smash their KPIs.
Real-time marketing for modern brands
Customers expect seamless, personalized engagements from brands across every touch point, in real time, every time. Can your martech stack deliver?