Validity: The fifth V of Big Data
The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.
5 Ecommerce attribution tips marketers need in the cross-device era
Ecommerce attribution is one of the trickiest challenges online retailers face. Use these 5 tips to learn how your marketing affects your bottom line.
Plan your digital evolution
The marketing landscape is changing at a lightning pace. To take advantage of the martech boom, you need to plan your digital evolution.
7 lessons marketers can learn from Game of Thrones
David Spitz, CMO of mParticle, shares 7 lessons from the 7 kingdoms growth marketers can learn from Game of Thrones to take the Iron Throne.
Forrester’s Joe Stanhope on the next generation of enterprise marketing technology
Joe Stanhope (Forrester) goes over the four eras of marketing tools, and what the next generation of marketing tools holds for marketers everywhere.
Make audience data actionable with AudienceSync A/B testing
mParticle's A/B Testing capability helps make your audience data more actionable by providing a scalable approach to experimentation.
CRM 2.0 is here
Learn how the new CRM is enabling brands to resolve customer identities across devices, channels, and platforms for better customer experiences.
How to prepare actionable data with a CDP
What should you ask yourself during CDP evaluation? Analyst David Raab outlines the key areas you should look to address to find the best CDP for you.
Building custom audiences in a world gone madtech
Learn how to build custom audiences effectively and efficiently.
How the CMO of the world’s largest retailer approaches customer data
Chris Tung, CMO of Alibaba Group, describes the core tenets of his company's approach to customer data and how it's transforming consumer experiences.
4 Fundamentals for data-driven marketing
Maslow's hierarchy states that before catering you wants, you must ensure your needs are covered. Learn what your marketing needs are before embarking on your quest for data-driven marketing.
Why thinking bigger about data strategy is your only real option
With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data strategy is more important than ever.
Marketing data as a core asset
Data isn’t what matters, what you do with it is the important part. Conceive of and manage your data properly from the start to get the most out of your marketing data.
Stop your app journey from going off-course
Mapping mobile app data is not a once and done activity, it is a journey. This is true for many aspects of the app. So how can you avoid going off-course?
How to improve data control with SDK consolidation
SDK consolidation can make all of the difference for companies looking to improve their data consistency and decrease technical debt.
How Overstock uses machine learning to drive one-to-one engagement
Learn how Overstock implemented sustainable, scalable technical systems to create seamless customer experiences and drive one-to-one engagement.