Resources

Webinars

Personalize this holiday season’s re-acquisition campaigns with real-time Audiences use cases

Make this holiday season a revenue success by getting past customers to repurchase and re-engage. Learn five ways you can use mParticle’s real-time Audiences to personalize these acquisition campaigns.

Guides

AI Within Reach: The marketer's guide to transforming the customer experience with machine learning

Ready to turn AI hype into reality for your team? Download the guide to learn how you can begin incorporating AI into your workflows to improve the efficiency and effectiveness of your personalization programs.

Webinars

Flexible Data Activation with mParticle Warehouse Sync

Learn more about how you can unify your cloud data warehouse with mParticle using Warehouse Sync.

Webinars

Eclipse customers’ expectations: How the Wall Street Journal optimizes campaign targeting with AI

Tune in to this 45 minute live workshop on May 3rd to learn more about how the Wall Street Journal improves personalization programs with predictive insights—and you can too.

Webinars

Geeked and fired up: How to take your loyalty program to the next level

Join Kevin Haag, Senior Director of Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM / Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle, for a fireside chat focused on how to take your loyalty program to the next level by increasing personalization across the customer journey.

Webinars

Level up your first-party data strategy with Meta + mParticle

Check out this on-demand webinar with Ruxanda Barba, Product Partnerships Manager at Meta, and Justin Avioli, Solutions Engineer at mParticle, to learn best practices for unlocking the power of first-party data and improving the effectiveness of Meta campaigns with mParticle.

Guides

Data Plan Builder

Take the pain out of data planning by getting started with this data plan template.

Webinars

Upleveling your customer data: data maturity and customer journeys

Join Katarina French, Senior Manager of Customer Data Strategy & Commercialization at Myplanet and Jonathan Senin, Senior Product Marketing Manager at mParticle for a fireside chat focused on how to build a strong foundation of customer data to make better decisions.

Webinars

Bringing AI to your marketing stack

Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.

Webinars

Why the “modern data stack” isn't the answer — 5 leaders dive in

Michael Katz, CEO and co-founder of mParticle, is joined by Lauren Balik, Principal and Owner of Upright Analytics, Chad Sanderson, Head of Product for Data Platform at Convoy, Ethan Aaron, Founder and CEO of Portable, and David Yaffe, Founder and CEO of Estuary, as they highlight how brands like Airbnb, Burger King, Venmo, and Overstock evaluate the technology they need to stay successful and deliver meaningful experiences to their customers.

Webinars

Powering Game-Changing Experiences Ahead of a Cookieless World

Join us on July 19 for a webinar with mParticle and OneTrust on how to deliver trusted experiences using consented first-party data.

Webinars

Women in MarTech | Part 2

Check out this powerful panel of women leaders from across the MarTech space who came together to share their experiences and expertise. In this recording, they chat about their personal story and hustles, current industry hot topics and trends, and some world-class customer experience practices.