Resources

Guides

First-party Data: The Secret Ingredient for a Differentiated Dining Experience

Ready to win more customers and increase your revenue with a best-in-class digital dining experience? Download this guide to learn how you can deliver attention-grabbing and personalized experience across the entire customer journey with first-party data.

Workshops

Go beyond Reverse-ETL with mParticle Warehouse Sync

Join us on Thursday, December 7th as mParticle Principal Product Manager Ted Wasserman showcases how mParticle customers can sync events and attributes from their data warehouse to their mParticle workspace, making it easier than ever to translate data into revenue.

Webinars

Exploring Composability in the Customer Data Stack

Are you ready to evolve your approach to customer data management? Dive into this recorded panel session featuring Karan Gupta, Head of CRM at Marley Spoon; Sunil Pereira, Principal, Industry Specialist - Advertising & Marketing at AWS; and Chee Chew, CPO at mParticle. Together, they delve into the rise of composability within the customer data stack and share strategies to maximize your data's business impact.

Videos

Build Predictive Audiences with mParticle

In this video, mParticle VP of Product Marketing, James Fang, demonstrates how teams can build AI-powered Predictive Audiences with mParticle—no army of data scientists required.

Workshops

Personalize this holiday season’s re-acquisition campaigns with real-time Audiences use cases

Make this holiday season a revenue success by getting past customers to repurchase and re-engage. Learn five ways you can use mParticle’s real-time Audiences to personalize these acquisition campaigns.

Guides

AI Within Reach: The marketer's guide to transforming the customer experience with machine learning

Ready to turn AI hype into reality for your team? Download the guide to learn how you can begin incorporating AI into your workflows to improve the efficiency and effectiveness of your personalization programs.

Workshops

Flexible Data Activation with mParticle Warehouse Sync

Learn more about how you can unify your cloud data warehouse with mParticle using Warehouse Sync.

Webinars

Eclipse customers’ expectations: How the Wall Street Journal optimizes campaign targeting with AI

Tune in to this 45 minute live workshop on May 3rd to learn more about how the Wall Street Journal improves personalization programs with predictive insights—and you can too.

Webinars

Geeked and fired up: How to take your loyalty program to the next level

Join Kevin Haag, Senior Director of Customer Data Platforms at Bounteous, Ellen Green, VP of Growth Marketing / CRM / Loyalty at Bounteous, and James Fang, VP of Product Marketing at mParticle, for a fireside chat focused on how to take your loyalty program to the next level by increasing personalization across the customer journey.

Webinars

Level up your first-party data strategy with Meta + mParticle

Check out this on-demand webinar with Ruxanda Barba, Product Partnerships Manager at Meta, and Justin Avioli, Solutions Engineer at mParticle, to learn best practices for unlocking the power of first-party data and improving the effectiveness of Meta campaigns with mParticle.

Guides

Data Plan Builder

Take the pain out of data planning by getting started with this data plan template.

Webinars

Upleveling your customer data: data maturity and customer journeys

Join Katarina French, Senior Manager of Customer Data Strategy & Commercialization at Myplanet and Jonathan Senin, Senior Product Marketing Manager at mParticle for a fireside chat focused on how to build a strong foundation of customer data to make better decisions.

Webinars

Bringing AI to your marketing stack

Watch Chee Chew, Chief Product Officer of mParticle, Alex Holub, CEO and Co-Founder of Vidora, and Jonathan Senin, Senior Product Marketing Manager at mParticle, as they walk through how to empower marketing and product management teams with the use of AI.

Webinars

Why the “modern data stack” isn't the answer — 5 leaders dive in

Michael Katz, CEO and co-founder of mParticle, is joined by Lauren Balik, Principal and Owner of Upright Analytics, Chad Sanderson, Head of Product for Data Platform at Convoy, Ethan Aaron, Founder and CEO of Portable, and David Yaffe, Founder and CEO of Estuary, as they highlight how brands like Airbnb, Burger King, Venmo, and Overstock evaluate the technology they need to stay successful and deliver meaningful experiences to their customers.

Webinars

Powering Game-Changing Experiences Ahead of a Cookieless World

Join us on July 19 for a webinar with mParticle and OneTrust on how to deliver trusted experiences using consented first-party data.

Webinars

Women in MarTech | Part 2

Check out this powerful panel of women leaders from across the MarTech space who came together to share their experiences and expertise. In this recording, they chat about their personal story and hustles, current industry hot topics and trends, and some world-class customer experience practices.

Webinars

It's Time to Turn Data Chaos into Order

Watch on-demand to learn how to solve customer data challenges and translate your customer data into business value.

Guides

The Customer Data Platform Buying Guide

Think your organization might benefit from a Customer Data Platform (CDP), but don't know where to start? This guide provides guidance on how to navigate your CDP evaluation and select a CDP that aligns to your business objectives.

Webinars

Exploring Journeys: Your path to cross-channel customer experiences

Watch on-demand as the mParticle CEO and team share exciting news about our newest product, Journeys!

Webinars

Learn to build powerful customer experiences with mParticle in our on-demand demo

Join our on-demand demo with mParticle. We walk through how businesses like yours can build powerful customer experiences with mParticle in this interactive demo experience. 

Webinars

Democratizing customer data: Comparing the modern data stack and customer data platforms

Chris Sell, CEO and co-founder of Flywheel Software, and Michael Katz, CEO and co-founder of mParticle highlight how companies can evaluate and measure best-in-class solutions, and do more with your customer data.

Webinars

mParticle & Indicative: Accelerate your customer data strategy

Watch this fireside chat with Michael Katz, CEO and Founder of mParticle, Jeremy Levy, former CEO and co-founder of Indicative, and Chee Chew, Chief Product Officer to learn more about their joint strategic vision helping brands accelerate their time to data value.

Guides

Calculated Attributes use case guide

Get inspired! See how Calculated Attributes can be used to power personalized experiences throughout the customer journey.

Webinars

mParticle Education Series: Data and Competitive Advantage with Chee Chew

Watch Chee Chew, CPO of mParticle, share his learnings from working with data-centric businesses like Amazon.

Webinars

Realize the full benefit of customer data with our new Data Planning tools and templates

Learn how data planning mitigates bad data early by aligning key stakeholders, setting expectations, and managing inevitable changes to achieve better outcomes and scale your business.

Webinars

mParticle Education Series: Decision Making, Data, and Poker with Annie Duke

Annie Duke, a well-known decision scientist, and former professional poker player is on hand for a fireside chat.

Webinars

mParticle Education Series: How to build your first-party data strategy

Being able to collect, manage, and activate first-party data effectively requires a transformation of both internal processes and customer data infrastructure. In this session, we break down how you can build an effective first-party data strategy and make the most of your data.

Guides

The complete guide to Customer Data Platforms for engineers

What the hell is a CDP, and why should developers care about them?

Guides

Email learning journey: An introduction to CDPs for engineers

Master the fundamental concepts of Customer Data Platforms with this six-week email learning journey.

Guides

The complete guide to Customer Data Platforms

Learn more about what a CDP is, understand the difference between vendor types, and shape your modern customer data management strategy.

Guides

Generic data infrastructure isn’t enough

Can your data stack keep up with the personalization, measurement, and customer support demands of your team? Download this free customer data infrastructure guide to learn how you can use a CDI to support scalable customer engagements across every touchpoint, channel, and device.

Webinars

Build a high quality customer data pipeline to accelerate growth

Customer data quality is critical to making successful marketing and analytics decisions. Learn more about how you can protect data quality with mParticle during this comprehensive walkthrough of our data quality toolset.