Activate customer data from your warehouse

Turn data at rest into data in motion

mParticle plugs directly into any cloud data warehouse to not only activate your customer data, but to enrich its value through our powerful intelligence layer, driving higher ROI than any other CDP.

Activate Data

Get the best of both worlds. Composable, yet complete.

  • 01
    Intelligent data activation across all channels

    Get your data in motion the right way by ensuring data quality and continuously augmenting your customer profiles with powerful insights and predictions to scale your marketing to new heights.

  • 02
    Powerful insights about the customer journey

    Continually improve your understanding of your customer, their journey, and opportunities to optimize your customer experience across every channel and touchpoint.

  • 03
    AI-powered Next Best Action and Next Best Offer

    Deliver the right message to the right person on the channel where they are most likely to respond to lift engagement and conversion to new heights.

  • 04
    Audience activation and journey sequencing in real time

    Build, launch, and monitor customer journeys across all channels and touchpoints to deliver the experiences that your customers expect and deserve.

  • Tatcha
  • Tatcha
  • Marley spoon
  • Marley spoon
  • kfc
  • kfc

We are thrilled to leverage the power of mParticle to enhance our data strategy and drive exceptional customer experiences that sustainably fuel our growth. Warehouse Sync enables us to optimize the value of our data team’s investments in Snowflake and seamlessly align them with our marketing objectives.

Jacqueline Supman

Director of Product Management, Tatcha

We have valuable calculations in the data warehouse. If they sit in the data warehouse, it might be great for reporting, but it doesn’t add value for marketing. This is where mParticle’s role becomes key. Warehouse Sync lets us send this information to our CRM systems and leverage it for Audience building mParticle.

Karen Gupta

Global Head of CRM, Marley Spoon

We can now seamlessly integrate our most valuable data platforms, like Snowflake, to form a more comprehensive view of our customers. mParticle enables us to offer better customer experiences across the entire customer journey, while saving valuable time and engineering resources. This game-changing solution has elevated our data strategy to the next level.

Sian-lee Bryson

Product Lead MarTech, KFC

Designed for multi-channel consumer brands.

Real time data

Simple event tracking directly to your data warehouse

Make it easy to track any and all events across any channel, landing it directly in your cloud data warehouse or any of your mar-tech apps for future activation strategies.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what data is sent
Customer 360

Better outcomes driven by a more intelligent customer view

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that encourage repeat purchases and increase customer lifetime value.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon

Transform data at rest into data in motion directly from your data warehouse

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market ensuring that you can always connect with your customer, across any channel, in real time directly from your cloud data warehouse.

  • Custom audience builder to manually construct audience segments based on heuristics 
  • Audience journeys to build audience segments based on the sequences of actions they may take
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
  • Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run

Actionable customer journey insights directly from your cloud data warehouse

Unleash the power of your data warehouse by continually improving your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort analysis identifies key drivers of retention

Build marketer-friendly predictions directly from your data warehouse

mParticle's real-time AI engine makes it easy to scale results by predicting what a person is likely to do next, determining what offer or message is most relevant to a given user, recommending actions to take to avoid customer churn, and much more—all directly from your cloud data warehouse.

  • Build propensity scores to determine who is most likely to take an action
  • Next Best Action to get the right offer to the right user at the right time to drive loyalty
  • Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best performing audience automatically

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permission to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies 

See the platform in action.

Easily answer any question about the customer journey with an intelligent view of the conversion paths across all touch points to optimize your customer experience, and continuously enrich customer context.

Explore demo
The only CDP built for the age of AI

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

See all integrations

mParticle Insights

See all
mParticle 2.0


Deep-dive into the new mParticle: A unified platform and updated UI

The new mParticle featured image thumbnail


Welcome to the new mParticle

Mach Alliance


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance