Create a customer 360°

Power all personalization with an intelligent customer 360º

Having a unified customer 360º is no longer enough. Customer profiles need to be extensible and intelligent, taking into account customer context such as where they are in the journey and what they may be likely to do next.

Customer 360

Move beyond integration to intelligence.

  • 01
    Flexible and customizable ID resolution

    Every business has a unique set of needs that no one-size-fits-all approach can address. With IDSync, we help you craft the right identity strategy to best align personalization, privacy, and compliance.

  • 02
    Understand relationships between customers

    Grouping makes it easy to associate multiple users with the same group ID to improve addressability in ad campaigns and better understand household interactions and preferences.

  • 03
    Customer insights powered by an intelligent customer 360º

    Move beyond integration to intelligence. A unified customer view is no longer enough to navigate today’s challenges, and teams need an intelligent customer view powered by AI-driven insights.

  • 04
    Improved understanding of the customer journey

    By unifying and enriching your customer data into intelligent profiles, mParticle helps you visualize the journey from any starting point or ending point to optimize conversion throughout the entirety of the funnel.

  • klarna
  • klarna
  • rbi
  • rbi
  • marley-spoon
  • marley-spoon
  • Sofi
  • Sofi

mParticle is essential for Klarna because no matter what touchpoint a customer interacts on, we’re able to create a unified profile. We also have the ability to integrate different attributes, including our predictive attributes, within the same profile, in real time.

Gaia Del Mauro

Product Manager, CRM Data, Klarna

mParticle allows us to simplify our customer data pipeline and deliver real-time personalized experiences. With mParticle, we can create a 360-degree view of the customer across our brands and power real-time experiences that increase guest engagement.

Asher Perlmutter

Chief Technology Officer, RBI

mParticle was our top contender to partner with for a wide range of reasons. We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer.

Karan Gupta

Global Head of CRM, Marley Spoon

mParticle makes it easier for us to create a 360-degree view of the customer and use that data to improve targeting and personalization in our email communications. By delivering more relevant email experiences, we can increase efficiency and build trust with our members.

David Colletta

Senior Product Manager, Growth, Sofi

Designed for multi-channel consumer brands.

Real time data

No data gets left behind

No matter where your customers interact with your brand, mParticle makes it easy to unify, cleanse, and activate all of your customer data in real time.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what data is sent
Customer 360

Get a more complete view of your customer

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that boost basket size, encourage repeat purchases, and increase customer lifetime value.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon

Reach the right audience wherever they are

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market, ensuring that you can always connect with your customer across any channel.

  • Custom audience builder to manually construct audience segments based on heuristics 
  • Audience journeys to build audience segments based on the sequences of actions they may take
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
  • Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run

Unlock customer journey insights

Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort analysis identifies key drivers of retention

Augment and automate your marketing with real-time AI

mParticle's real-time AI engine makes it easy to scale results by predicting what a person is likely to do next, determining what offer or message is most relevant to a given user, recommending actions to take to avoid customer churn, and much more.

  • Build propensity scores to determine who is most likely to take an action
  • Next Best Action to get the right offer to the right user at the right time to drive loyalty
  • Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permission to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies

See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.

Get a demoExplore demo
The only CDP built for the age of AI

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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mParticle Insights

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mParticle 2.0


Deep-dive into the new mParticle: A unified platform and updated UI

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Welcome to the new mParticle

Mach Alliance


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance