Increase engagement across media touchpoints
Capture a complete picture of media consumption by unifying and unlocking customer data across Web, Mobile, OTT, and IoT devices. Drive more engagements across brands with better understanding of the customer and personalize their experience with access to the right data.
"mParticle makes it easy for us to safely send data to multiple media vendors, which allows us to be effective and efficient."
Spotify Marketing Analytics
Build 360-degree customer views
Pew Research reports that 66% of American adults now get their news on both desktop and mobile devices. Use mParticle’s deterministic identity framework to tie media metrics with user engagement data from all other digital touch points and get a holistic understanding of your customers’ journeys.
From content creation to distribution—increase audience engagement
Engage every potential audience—from the binge watcher to the lapsed reader—with the right content at the right time. With mParticle, you can leverage real-time and life-time audiences to segment your users based on their prior and current consumption activity.
Use mParticle to seamlessly integrate with leading Media & Entertainment tools and platforms
No more cold starts
Vendor A/B tests
Save engineering hours
Support privacy downstream