How to augment your DMP with a CDP
Rather than CDP vs DMP, forward-thinking brands are creating dynamic martech stacks capable of collecting, transforming, and activating customer data by using a CDP to augment their DMP. Learn how you can leverage these technologies to help you turn your customer data into a growth asset.
4 Ways a CDP can help customers embrace the GDPR
The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.
Validity: The fifth V of Big Data
The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.