Drive operational efficiencies

Frictionless data movement at your fingertips

Streamline your data operations and accelerate the speed of your business with always-on access to up-to-the-second customer data.

Operational Efficiencies

Maximize impact, 
minimize overhead.

  • 01
    Eliminate data silos and ensure data consistency

    By streamlining your customer data pipelines, teams across the business can operate from a common, cleansed, and consented dataset eliminating annoying data reconciliation processes.

  • 02
    Improve data integrity and outcomes

    Good data is the lifeblood of your marketing tech stack. mParticle makes it easy to create and enforce a desired data schema to protect against errors, omissions, and mistakes that can undermine your data and marketing strategies.

  • 03
    Free up your engineering team

    mParticle’s customer data infrastructure reduces engineering complexity and overhead, making the implementation, monitoring, and maintenance processes more efficient. 

  • 04
    Improve governance and compliance

    mParticle’s customer data infrastructure reduces engineering complexity and overhead, making the implementation, monitoring, and maintenance processes more efficient. 

  • hbomax
  • hbomax
  • lulo-bank
  • lulo-bank
  • Ivee
  • Ivee
  • goat
  • goat


of hours saved for the data engineering team

How HBO Max launched personalized reengagement campaigns

With mParticle, HBO Max's marketing team is able to create audiences without engineering support and engage with their users more strategically.

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decrease in the amount of time required to create audiences for downstream tools like Facebook Ads

How Lulo Bank improved customer onboarding with actionable customer insights

With mParticle, Lulo Bank’s marketing team can identify friction in the user journey and strategically retarget users at critical moments throughout the customer experience.

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faster onboarding for tools

How ivee built a universal source of truth for customer data

Learn how ivee established a cross-functional data planning process and improved customer data quality across their marketing stack with mParticle.

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improvement in marketing operational efficiency

GOAT’s scalable lifecycle marketing strategy

Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.

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Designed for multi-channel consumer brands.

Real time data

Track events once and accelerate the business

mParticle makes it easy to track all of your custom events in a single place making it easy to land them in your cloud data warehouse or any of the tools in your mar-tech stack.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what 
data is sent
Customer 360

Eliminate gaps

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that help organizations make better decisions and drive better performance.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon

Centralize your audience segmentation

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market ensuring, that you can always connect with your customer across any channel.

  • Custom audience builder to manually construct audience segments based on heuristics 
  • Audience journeys to build audience segments based on the sequences of actions they may take
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
  • Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run

Unlock customer journey insights

Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort Analysis identifies key drivers of retention

Automate what you repeat with predictive audiences

mParticle's real-time AI engine makes it easy to scale results to new heights by setting a goal and letting mParticle dynamically create and continually optimize the best audience with the right attributes.

  • Build propensity scores to determine who is most likely to take an action
  • Next Best Action to get the right offer to the right user at the right time to drive loyalty
  • Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best performing audience automatically

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permissions to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies

See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.

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The only CDP built for the age of AI

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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mParticle Insights

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mParticle 2.0


Deep-dive into the new mParticle: A unified platform and updated UI

The new mParticle featured image thumbnail


Welcome to the new mParticle

Mach Alliance


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance