Artificial Intelligence

Amplify your customer data with AI

Scale your marketing results to new heights with Cortex by mParticle, a complete suite of machine learning capabilities.

ai

Accelerate

Unleash the power of your customer data with Cortex, our AI engine.

accelerate ai

Accelerate

Unleash the power of your customer data with Cortex, our AI engine.

Cortex AI

We are now in the era of AI. Cortex, mParticle’s suite of machine learning pipelines, is the engine to augment your audience strategy and scale your outcomes.

Automate

Better decisions in real time, every time.

automate ai

Automate

Better decisions in real time, every time.

Next Best Action

Objective decision-making at scale, powered by industry-leading machine learning capabilities, automatically optimizes which user action will maximize your desired outcomes.

Predict

Auto-pilot for your audience segments.

predict ai

Predict

Auto-pilot for your audience segments.

Predictive Audiences

Set a goal and let predictive audiences do the work for you. No complex audience building, SQL, or imported heuristics needed—just better performance at unprecedented scale.

  • nypost
  • nypost
  • onX logo
  • onX logo
  • nova
  • nova

40%

increase in Sports+ membership using mParticle’s AI engine

How the New York Post tripled campaign conversions for its premium sports membership

Learn how the New York Post leveraged AI to improve campaign targeting and drive subscriptions.

Read customer story

44%

lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

Read customer story

mParticle has enabled 10+ teams across the Nova organization, including marketing, audience intelligence, engagement teams, to use customer data to improve our offering and ask better questions.

Tim Armstrong

Director of Digital Capability & Data, Nova Entertainment

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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Security and governance

Secure by design.

From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.