“Using mParticle has allowed us to stay on track with our product roadmap. We no longer need to think about whether or not we have the engineers to implement a new vendor, we can now think more about choosing the right vendor. ”
Head of Data Engineering
Personalize your customers’ financial experiences
Financial organizations who leverage their customers’ data are 1.5x more likely to exceed expectations in bottom-line profitability (Forrester). Manage user identities for a full view of the customer and personalize in real time. With mParticle, you can use omnichannel user profiles to drive one-to-one personalization anywhere you can send an HTTPS request.
Send your customers trusted information wherever they’re expecting it
70% of Americans use a mobile banking app, according to Bank of America. To optimize customer experience across all channels and touchpoints, you need to be able to integrate your financial app, and other properties, with the tools in your stack simply and securely. mParticle’s 250+ integrations allow you to connect users’ attributes and events to your vendors of choice. No matter what device customers are making transactions on, you’ll be able to send them the trusted information they expect.
Simplify regulatory compliance
Ensure you're safeguarding data with mParticle’s built-in compliance and governance capabilities. Secure how data moves through your pipeline with custom rules, conditional forwarding, and consent management.
Use mParticle to seamlessly integrate with leading Financial Services tools and platforms.
No more cold starts
Vendor A/B tests
Save engineering hours
Support privacy downstream