Lower Customer Acquisition Cost

Lower your customer acquisition costs

Leveraging mParticle’s real-time audience targeting, customers on average see an immediate improvement of nearly 25% in their customer acquisition costs while intelligently driving greater scale.

Lower costs

Cost-effective customer acquisition at scale.

  • 01
    Optimize ad spend across platforms in real time

    mParticle’s real-time audience system allows you to centrally manage your segmentation, coordinating audiences across platforms, helping you optimize your ad spend globally rather than locally.

  • 02
    Easily build look-alike audiences

    Scale your acquisition campaigns by creating powerful lookalike audiences based on your highest performing audience segments to maximize ROI at scale.

  • 03
    Create propensity scores to identify prospects likely to convert

    Identify people who are most likely to convert based on their engagement, settings, and preferences, and stop wasting time and money paying to acquire or upsell customers that will convert regardless.

  • 04
    Create and maintain real-time suppression lists

    Add and remove users from audiences in real time to ensure that you aren't targeting existing customers with acquisition campaigns.

  • goat
  • goat
  • overstock
  • overstock
  • onX logo
  • onX logo
  • nova
  • nova


improvement in marketing operational efficiency

GOAT’s scalable lifecycle marketing strategy

Learn how GOAT uses mParticle to streamline their data pipeline and increase Customer Lifetime Value.

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increase in advertising efficiency

Overstock built a modern, best-of-breed marketing stack—with the customer at the center.

More than just driving transactions, the marketing team at Overstock aims to connect people with products and services in new and unexpected ways.

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lift in upsell conversions driven by Predictive Audiences via Cortex

How onX accelerated marketing campaigns with mParticle's AI engine

onX incorporated mParticle's AI capabilities into existing workflows to fuel a remarkable 44% conversion rate uplift, enhancing marketing efficiency and impact.

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decrease in customer acquisition cost

How NOVA Entertainment uncovered audience insights with a real-time customer data foundation

By partnering with mParticle, Nova Entertainment was able to doubled its registered customer base while also lowering customer acquisition costs.

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Designed for multi-channel consumer brands.

Real time data

No data gets left behind

No matter where your customers interact with your brand, mParticle makes it easy to unify, cleanse, and activate all of your customer data in real time.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what 
data is sent
Customer 360

Get a more complete view of your customer

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that boost basket size, encourage repeat purchases, and increase customer lifetime value.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon

Reach the right audience wherever they are

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market ensuring, that you can always connect with your customer, across any channel, in real time.

  • Custom audience builder to manually construct audience segments based on heuristics 
  • Audience journeys to build audience segments based on the sequences of actions they may take
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
  • Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run

Unlock customer journey insights

Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort analysis identifies key drivers of retention

Augment and automate your marketing with real-time AI

mParticle's real-time AI engine makes it easy to scale results by predicting what a person is likely to do next, determining what offer or message is most relevant to a given user, recommending actions to take to avoid customer churn, and much more.

  • Build propensity scores to determine who is most likely to take an action
  • Next Best Action to get the right offer to the right user at the right time to drive loyalty
  • Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permission to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies

See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.

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The only CDP built for the age of AI

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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mParticle Insights

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mParticle 2.0


Deep-dive into the new mParticle: A unified platform and updated UI

The new mParticle featured image thumbnail


Welcome to the new mParticle

Mach Alliance


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance