Boost customer lifetime value

Level up your LTV

Deliver better experiences for your customers and drive better outcomes for your business—keeping your customers more engaged and spending more.

Lifetime value

Better data, better insights, and better outcomes.

  • 01
    Real-time audience activation and journey orchestration

    Deliver offers across any channel in the moments that matter in order to keep the customer engaged and up-to-date with the most relevant offers and experiences across all channels.

  • 02
    Next Best Action (NBA) and Next Best Offer (NBO)

    Deliver the right offer to the right person on the right channel at the right moment. Our automated NBA and NBO capabilities make sure that youre maximizing your probability of success by predicting which channels and offers will resonate most for each customer.

  • 03
    Churn prevention

    You’ve worked hard to acquire your customers. Keep them around longer by proactively identifying and targeting customers who may have a high likelihood to churn with relevant offers and messages that will keep them engaged and happy.

  • 04
    Boost loyalty and engagement

    By building intelligent customer profiles, you can more accurately predict which offers are right for each of your customers to maximize customer satisfaction and repeat purchases.

  • 05
    Uplift and incrementality measurement

    For smart marketers, measuring ROI and ROAS isn’t enough. Isolate, analyze, and optimize the impact of different offers and experiences above the baseline to maximize efficiency at scale.

  • 06
    Ad targeting for publishers and retail media networks

    More accurately and intelligently connect your advertising partners with your customers to drive the best and most relevant offers to your customers and the best-performing ad campaigns to your advertising partners.

  • Burger king
  • Burger king
  • joe-juice
  • joe-juice
  • marks-spencer
  • marks-spencer
  • CKE Logo
  • CKE Logo


better coupon redemption rate with geofencing and real-time personalization

How Burger King swerved its way to 6MM loyal app users

Learn how Burger King implemented an integrated tech stack and data strategy to launch the acclaimed Whopper Detour campaign, drive 6MM app downloads, and deliver better, real-time customer experiences.

Read customer story


year-over-year revenue increase from loyalty app initiatives powered by mParticle

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand’s loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Read customer story


incremental revenue per year powering suppression with mParticle Audiences

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

M&S boosted revenue with mParticle by leveraging real-time data for personalized experiences, resulting in £6.5M incremental yearly revenue.

Read customer story


increase in average checkout amount

How Carl’s Jr. and Hardee’s deliver old school hospitality with new school tools

After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand.

Read customer story

Designed for multi-channel consumer brands.

Real time data

No data gets left behind

No matter where your customers interact with your brand, mParticle makes it easy to unify, cleanse, and activate all of your customer data in real time.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what 
data is sent
Customer 360

Get a more complete view of your customer

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that boost basket size, encourage repeat purchases, and increase customer lifetime value.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon

Reach the right audience wherever they are

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market, ensuring that you can always connect with your customer across any channel.

  • Custom audience builder to manually construct audience segments based on heuristics 
  • Audience journeys to build audience segments based on the sequences of actions they may take
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best-performing audience automatically
  • Analytics-powered audience activation allows you to build and activate audiences directly from any analysis that you run

Unlock customer journey insights

Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the experience across the entire customer journey.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort analysis identifies key drivers of retention

Augment and automate your marketing with real-time AI

mParticle's real-time AI engine makes it easy to scale results by predicting what a person is likely to do next, determining what offer or message is most relevant to a given user, recommending actions to take to avoid customer churn, and much more.

  • Build propensity scores to determine who is most likely to take an action
  • Next Best Action to get the right offer to the right user at the right time to drive loyalty
  • Real-time decisioning to make sure that in today’s fast paced world, you can always keep pace with your customers
  • Predictive audiences allow you to set a goal (such as product purchase) and dynamically builds the best performing audience automatically

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permission to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and Controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies

See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.

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The only CDP built for the age of AI

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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mParticle Insights

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mParticle 2.0


Deep-dive into the new mParticle: A unified platform and updated UI

The new mParticle featured image thumbnail


Welcome to the new mParticle

Mach Alliance


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance