The customer data platform for the world’s leading multi-screen brands.
Learn how Gilt Groupe is using mParticle to boost mobile and web marketing performance.
Custom Audiences in a World Gone Madtech
CRM precision at advertising scale has long been a dream of marketers. Now it’s a reality. Learn the right way to build custom audiences to maximize…
The Complete Guide to Mobile Commerce
Download the guide to learn the strategies, tactics, and tools of the world’s leading mobile shopping apps used to understand mobile behavior and intent…
The State of Mobile App Marketing
To better understand the state of mobile app marketing in 2016, mParticle partnered with Grow.co, organizers of the Mobile Acquisition and Retention…
Learn how Starwood Hotels and Resorts is using mParticle to power unique, mobile-only experiences for its loyal guests.
Why Desktop-First Solutions Typically Fail at Mobile Jobs
Sometimes a small amount of difference in the data can make all the difference in the end result. Take DNA for example. Humans and chimpanzees may be…
Mobile Product Management
Learn how SeatGeek is using mParticle to save engineering hours associated with testing, installing and maintaining mobile app SDKs.
Does Your App Suffer from ADSS?
Given the speed of mobile business (and the urgency with which traditional businesses need to get into mobile), it’s understandable that many mobile…
Why Small Choices Can Have Big Consequences
In business as in life, some choices have consequences that are more easily reversed than others. It helps to know the difference. As we speak…
Learn how Bleacher Report is using mParticle to fuel analytics across multiple systems and tools with a single source of truth.
The Time Value of Customer Data
While not all fast data is necessarily good data, when you holding data quality constant, fast is better than slow. Learn why and how to account for…
Why Thinking Bigger About Data is the Only Option
With every passing day the term “Big Data” seems to be going more out of style, but thinking big about data is more important than ever. Seth Godin…
Data Management Lowers Costs for App Owners
So you’ve built the next great app. Maybe it was built in house or maybe you partnered with an app development shop. What comes next? Well it’s…
Brands can count on mParticle’s speed, scalability and security
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