Customer Stories

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“mParticle serves as one of the keystone elements to Giant Eagle's marketing technology stack. We look forward to harnessing its full potential as we develop new integrations and grow our personalization and loyalty capabilities.”

Justin Weinstein, Senior Director of Customer Experience, Giant Eagle

Featured Story

How Giant Eagle launched a multi-tier loyalty program with cross-channel personalization

Learn how the Giant Eagle Customer Experience team built a robust data pipeline and used it to power personalization throughout their new multi-tier loyalty program, myPerks.

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