QSR & Dining

Deliver personalized dining and ordering experiences in real time

Drive more engagement and same-store sales with real-time, customer-centric experiences.

QSR solutions

Construct rich guest profiles, available to teams across the organization

As the dining guest customer journey incorporates more and more digital touchpoints, it becomes difficult to ensure quality and accessibility at scale. mParticle makes it possible for you to collect guest data from across mobile, web, POS, and voice services, and unify activity to single customer profiles. Enrich profiles with additional data sources such as guest attributes, 3rd-party data, location context and more, and make them available to teams across the organization.

Orchestrate guest experiences across channels

For leading QSR brands today, the dining journey extends far beyond the restaurants’ walls. Using mParticle, you can orchestrate a best-in-class guest experience from menus to marketing by leveraging our 250+ integrations to maintain granular control on how, when, and where you communicate with guests. In addition, you can increase guest engagement (and brand loyalty!) by sharing audiences across stores and your partner brands to scale personalized messaging.


Simplify regulatory compliance, secure guests’ trust

Ensure you're safeguarding data with mParticle’s built-in compliance and governance capabilities. Secure how dining guest data moves through your pipeline with custom rules and conditional forwarding. Manage consent with GDPR and CCPA features.

Use mParticle to seamlessly integrate with leading Quick Service Restaurants and Dining tools and platforms

No more cold starts

Load historical data for immediate time to value.

Vendor A/B tests

Find the right vendor and test them out with historical data.

Save engineering hours

Spend less engineering time on integrations and maintenance.

Support privacy downstream

Collect consent and forward only the right data to your tools.

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

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