Casual dining that satisfies every guest
Get the strategic insights that transform every touchpoint into a moment of customer delight. mParticle enables real-time, personalized interactions across multi-channel touchpoints. That data is orchestrated and then analyzed by our AI engine so that you can take action.
Deliver hyper-personalized experiences in the moment.
- 01Orchestrate real-time data across channels
Collect and unify customer data. mParticle consolidates information across all touchpoints for more personalized interactions and strategic planning, empowering any team to access POS data for insights and campaign measurement.
- 02Operate efficiently with advanced capabilities
Launch seasonal offerings efficiently and optimize checkout processes. mParticle helps you ensure seamless integration of new features for app-based offers and empowers you to evaluate and implement the most effective ordering methods.
- 03Customize and tailor by attributes
Personalize menus and offers by guest and by geographic area. mParticle allows you to tailor it all based on previous orders, browsing data, and preferences. Use proximity marketing to engage nearby customers and predictive AI to identify next best offers and actions.
- 04Engage and retain customers across channels
Leverage customer behavior and purchase history data to create personalized POS offers. mParticle lets you manage audiences intelligently through segmentation, refining engagement strategies to uncover segments and channels with the highest potential ROI.
Designed for multi-channel consumer brands.
No data gets left behind
Whether your customers use the app to order ahead, open an email, click an ad with the latest offers, or transact directly in stores, mParticle makes it easy to collect, control, and connect all of your customer data in real time.
- E2E real-time data streaming
- Native data collection across all digital platforms
- Integrations with leading POS and loyalty systems
- Monitor connection health
- Rules and filters to control what data is sent
Get a more complete view of your customer
Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that boost average order value, encourage repeat purchases, and increase customer lifetime value.
- Flexible ID resolution customized to your needs
- Supports first-party and third-party IDs
- Group users by households for audience extension
- Probabilistic matching to be supported soon
Reach the right audience wherever they are
mParticle’s suite of real-time segmentation tools is the most flexible offering in the market, ensuring that you can always connect with your customer across any channel in real time.
- Manually construct audience segments based on heuristics
- Build audience segments based on the sequences of actions they may take
- Automatically build the best-performing audiences for set goals with predictive audiences
- Build and activate audiences directly from any analysis that you run
- Easily create user splits to test various targeting and messaging strategies with multivariate testing
Unlock customer journey insights
Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the ordering experience.
- User-based insights to analyze and optimize the full customer journey
- Journey analysis to see every path from any action
- Multipath conversion analysis to optimize the order process
- Cohort analysis to identify key drivers of retention
Augment and automate your marketing with real-time AI
mParticle's real-time AI engine makes it easy to scale results by predicting what items a person may order, determining what offer is most relevant to a given user, recommending actions to take to avoid customer churn, and much more.
- Build propensity scores to determine who is most likely to take an action
- Get the right offer to the right user at the right time with Next Best Action
- Real-time decisioning ensures that you can always keep pace with your customers
- Predictive audiences allow you to set a goal and automatically builds the best-performing audience
Secure, manage, and leverage your data
Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.
- Custom roles and permissions to easily govern who has access to various platform capabilities
- Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
- Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
- Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
- Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies
See the platform in action.
With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your dining guests.
Over 300+ integrations go deeper and deliver more.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
