Casual dining 
that satisfies 
every guest

Get the strategic insights that transform every touchpoint into a moment of customer delight. mParticle enables real-time, personalized interactions across multi-channel touchpoints. That data is orchestrated and then analyzed by our AI engine so that you can take action.

QSR and Dining

Deliver hyper-personalized 
experiences in the moment.

  • 01
    Orchestrate real-time data across channels

    Collect and unify customer data. mParticle consolidates information across all touchpoints for more personalized interactions and strategic planning, empowering any team to access POS data for insights and campaign measurement.

  • 02
    Operate efficiently with advanced capabilities

    Launch seasonal offerings efficiently and optimize checkout processes. mParticle helps you ensure seamless integration of new features for app-based offers and empowers you to evaluate and implement the most effective ordering methods.

  • 03
    Customize and tailor by attributes

    Personalize menus and offers by guest and by geographic area. mParticle allows you to tailor it all based on previous orders, browsing data, and preferences. Use proximity marketing to engage nearby customers and predictive AI to identify next best offers and actions. 

  • 04
    Engage and retain customers across channels

    Leverage customer behavior and purchase history data to create personalized POS offers. mParticle lets you manage audiences intelligently through segmentation, refining engagement strategies to uncover segments and channels with the highest potential ROI.

  • Joe and juice
  • Joe and juice
  • rbi
  • rbi
  • CKE
  • CKE


better coupon redemption rate with geofencing and real-time personalization

How Burger King swerved its way to 6MM loyal app users

Learn how Burger King implemented an integrated tech stack and data strategy to launch the acclaimed Whopper Detour campaign, drive 6MM app downloads, and deliver better, real-time customer experiences.

Read customer story


year-over-year revenue increase from loyalty app initiatives powered by mParticle

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

The global QSR brand’s loyalty campaigns, powered by mParticle, led to a remarkable 75.5% year-over-year revenue surge.

Read customer story

mParticle allows us to simplify our customer data pipeline and deliver real-time personalized experiences. With mParticle, we can create a 360-degree view of the customer across our brands and power real-time experiences that increase guest engagement.

Asher Perlmutter

Chief Technology Officer, RBI


Increase in average checkout amount

How Carl’s Jr. and Hardee’s deliver old school hospitality with new school tools

After partnering with mParticle, the international restaurant brand CKE had the data foundation to completely modernize the digital experience of their brand.

Read customer story

Designed for multi-channel consumer brands.

Real time data

No data gets left behind

Whether your customers use the app to order ahead, open an email, click an ad with the latest offers, or transact directly in stores, mParticle makes it easy to collect, control, and connect all of your customer data in real time.

  • E2E real-time data streaming
  • Native data collection across all digital platforms
  • Integrations with leading POS and loyalty systems
  • Monitor connection health
  • Rules and filters to control what 
data is sent
Customer 360

Get a more complete view of your customer

Continually deepen and enrich your customer profiles over time. mParticle merges all data into a single customer view to drive better strategies that boost average order value, encourage repeat purchases, and increase customer lifetime value.

  • Flexible ID resolution customized to your needs
  • Supports first-party and third-party IDs
  • Group users by households for audience extension
  • Probabilistic matching to be supported soon

Reach the right audience wherever they are

mParticle’s suite of real-time segmentation tools is the most flexible offering in the market, ensuring that you can always connect with your customer across any channel in real time.

  • Manually construct audience segments based on heuristics
  • Build audience segments based on the sequences of actions they may take
  • Automatically build the best-performing audiences for set goals with predictive audiences
  • Build and activate audiences directly from any analysis that you run
  • Easily create user splits to test various targeting and messaging strategies with multivariate testing

Unlock customer journey insights

Continually improve your customer understanding with powerful insights about journeys, unlocking new opportunities to impress your customers and optimize the ordering experience.

  • User-based insights to analyze and optimize the full customer journey
  • Journey analysis to see every path from any action
  • Multipath conversion analysis to optimize the order process
  • Cohort analysis to identify key drivers of retention

Augment and automate your marketing with real-time AI

mParticle's real-time AI engine makes it easy to scale results by predicting what items a person may order, determining what offer is most relevant to a given user, recommending actions to take to avoid customer churn, and much more.

  • Build propensity scores to determine who is most likely to take an action
  • Get the right offer to the right user at the right time with Next Best Action
  • Real-time decisioning ensures that you can always keep pace with your customers
  • Predictive audiences allow you to set a goal and automatically builds the best-performing audience

Secure, manage, and leverage your data

Operate with peace of mind knowing that your customer data is always secure, accurate, and accessible—addressing risks like security breaches and regulatory non-compliance before they happen.

  • Custom roles and permissions to easily govern who has access to various platform capabilities
  • Data monitoring to get real-time alerts around data or connections issues to minimize data downtime
  • Data schema management to ensure that the data that powers your stack is exactly what you expect it to be
  • Rules, filters, transformations, and controls to manipulate your data flows without ever having to change code
  • Automated DSR federation to ensure the entire stack is in-sync and compliant with your user privacy policies

See the platform in action.

With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your dining guests.

Get a demoExplore demo
The only CDP built for the age of AI

Over 300+ integrations go deeper and deliver more.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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mParticle Insights

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mParticle 2.0


Deep-dive into the new mParticle: A unified platform and updated UI

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Welcome to the new mParticle

Mach Alliance


Leading the next generation of CDP solutions: mParticle celebrates acceptance into the MACH Alliance