Improve performance with cleaner code
Simplify and secure your customer data infrastructure so you can spend more time building, and less time maintaining marketing tools.
Modernize your data infrastructure
Collect and connect clean customer data to (and from) 300+ product analytics, A/B testing, marketing, and data warehousing tools with a secure and reliable API.
Your customer data, where you need it, faster
Connect your customer data to all the tools your team uses to drive growth. Spend less time on vendor SDK implementations and third-party code management.
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How Giant Eagle launched a multi-tier loyalty program with cross-channel personalization
Learn how the Giant Eagle Customer Experience team built a robust data pipeline and used it to power personalization throughout their new multi-tier loyalty program, myPerks.
Data enrichment and machine learning: Maximizing the value of your data insights
Data enrichment and machine learning are two techniques that can enhance the ability of your customer data to drive personalized experiences. While there is some overlap in the end goal of both approaches to enhancing data value, there are significant differences in the time, resources, and overhead they each require.
How to manage data across your tech stack based on customer consent
Great customer experiences are built on trust. Learn more about the tooling that can help you collect customer consent and manage how data flows between systems based on customer consent.