Why Zero-Waste is ushering in the era of the CDP 2.0Read blog series

Pricing

One platform, one rate, zero restrictions.

A first-of-its-kind platform built for enterprise consumer brands to drive real business outcomes—with pricing made to match. No surprises, just pure joy.

Value-based pricing

Only pay for what you use, and nothing more.

Contact us

What you get:

  1. Access to all features
  2. Unlimited real-time products
  3. No monthly event or user caps
  4. Unlimited data inputs and destinations
  5. Unlimited data warehouse connections
  6. Transparent, predictable costs
  7. No overages or penalties
Equinox

With mParticle’s new pricing model, we have improved the efficiency of our platform costs without sacrificing usage and value. The ability to optimize our costs as our data volumes continue to grow is critical for delivering impactful customer experiences at scale.

Ramya Chekuri

Ramya Chekuri

Senior Director of Data at Equinox

Maximum value, minimum complexity, zero waste.

  • 01
    Personalization, without restrictions

    Get unfiltered access to “premium” AI and analytics, unlimited Audiences, and more to deliver next-level customer experiences.

  • 02
    Predictable and scalable

    Consumption-based pricing means you only pay for what you use , so your investment never falls short of your expectations.

  • 03
    Flexible and adaptable

    Use universal credits on any product or service, so you can get what you need today and quickly adapt to meet evolving needs.

  • 04
    Transparency and control

    Clear usage metrics let you track how credits are being used, and optimize your allocation for maximum ROI and scalability.

Unlimited Audiences, 
unlimited potential

pricing

Data is only as good as it is actionable. With unlimited Audiences, move seamlessly from question to answer to action to maximize growth—no limits, no restrictions.

Personalize

Build as many audiences as you need to deliver perfectly tailored experiences every time.

Optimize

Spend time optimizing campaigns, not navigating arbitrary audience limit restrictions.

Scale

Whether you have a few key segments or a few thousand, however your needs evolve, your costs won’t.

How it works

  • 01
    Estimate data usage

    We work with you to project your usage based on annual event volume, data storage, and activation needs.

  • 02
    Pre-purchase credits

    The more credits you purchase up front, the greater the discounts and the lower the rates.

  • 03
    Consume as you go

    Spend credits on any part of the platform. No feature-gating, no restrictions.

  • 04
    Recharge at any time

    Refill your credits when you run low and continue to spend them at the same rates.

Fully composable, fully featured: A strategic choice.

mParticle’s solution puts the Marketer in the driver’s seat by adapting to your strategy; not the other way around. Simply choose what you use, and go—no new contracts, additional modules to purchase, or overages.

  • Real-Time Audiences

    Create dynamically-updated user segments for targeting and sync them to 80+ marketing or advertising tools.

  • Predictive Audiences

    Use AI to create a goal-oriented audience based on predictive future behavior such as a customer’s likelihood to purchase a product or risk of churn.

  • Lookalike Audiences

    Reach a new set of users that share similar characteristics to your existing customers.

  • Customer Journey Analytics

    Uncover obstacles and opportunities at every point of the customer experience–from campaign conversions to product engagement.

  • Predictive Attributes

    Augment your user profile data with AI-generated predictive context such as age, household income level, and more.

  • Calculated Attributes

    Enrich user profiles with computed insights such as “most frequently viewed item” or “average order value”.

  • Journey Builder

    Orchestrate multi-step, multi-branch sequences to engage customers in the right channel, at the right time.

  • “Open-box” Identity Resolution

    Custom configure your identity resolution to map your unique business needs and regulatory restrictions.

  • Events API & Client-side SDKs

    Collect first-party event and user data from your web, mobile, OTT, or hybrid app in real time.

  • Warehouse Sync

    Activate your warehouse data to build more complete customer profiles and enable deeper personalization.

  • Data Quality Protections

    Create and enforce a set schema to safeguard against bad or misformatted data. Easily remediate any data quality issues with custom transformations.

  • Data Privacy Governance

    With integrated privacy controls, data filters, and DSR federation, teams can sleep well at night knowing they are always in compliance.

Have questions?
We have answers.

What are mParticle credits? 

Credits are a flexible currency that gives you, the customer, the power to choose how and where to allocate resources across the platform.

Do I need to purchase credits upfront?

We require customers to make an upfront, contractual, credit commitment, with discounts available based on contract length, volume, and more. Talk to us to learn more!

What if I run out of credits?

Easily top up credits at your established rate for uninterrupted access.

What if I don’t use all my credits?

We will allow you to roll over a percentage of the unused credits into the subsequent term.

Why trust mParticle with your data?

At mParticle, we recognize that trusting us with your customer data is a big responsibility. Our commitment to providing an iron clad security posture over the past 12 years has resulted in a flawless track record with security. ISO27001 and Soc 2 Type II certified.

For more information on the technical and procedural steps we take to secure the mParticle platform and your data, please take a look at our privacy policy or get in touch with us at support@mparticle.com.

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