The industry’s first composable pricing
Make the most of your CDP investment by configuring the mParticle platform to your needs, with a pricing framework that scales to value you receive.
Access any feature. Only pay for what you use.
- 01Say goodbye to overage penalties and wasted licenses
No monthly users or events limits means you won’t ever have to pay punishing overage fees or be left with unused licenses again.
- 02Improve flexibility and control
Designate events into Tiers and control how your data is processed based on your intended use cases.
- 03Augment your existing data stack
Buy only the components you need, whether your warehouse, mesh or the CDP acts as the system-of-record.
Get more value for your money
Compose your customer data platform and only pay for what you use.
What you get:
- No Monthly Event / User Caps
- Ability to Tier Events
- Unlimited Data Inputs
- Unlimited Destinations
- Unlimited Data Warehouse Connections
- Access to All Features
- No Overage Penalties
Optimize cost with Tiered Events
Not all events are equally valuable. Align costs to value by controlling how each data point is processed by mParticle.
Tier
Use Case
Price
Tier 1
Connect
Resolve identity, enrich, and forward (no storage)
$ Discounted credits per million events
Tier 2
Preserve
Save events for backup and replay
$ Discounted credits per million events
Tier 3
Personalize
Build audiences or calculated attributes
$ Credits per million events
With mParticle’s new pricing model, we have improved the efficiency of our platform costs without sacrificing usage and value. The ability to tier our events and optimize our costs as our data volumes continue to grow is critical for delivering impactful customer experiences at scale.
How it works
- 01Estimate data usage
We will work with you to project your usage based on annual event volume, data storage requirements, and activation in our real-time personalization products.
- 02Pre-purchase credits
The more credits you purchase up front, the lower your rates.
- 03Consume credits as you go
Spend credits on any part of the platform.
- 04Recharge at any time
Refill your credits when you run low and continue to spend them at the same rates.
Get full access to any feature
Now there are no ramps, gates, or steps between you and the features you need. Don’t pay for the features you don’t want.
- Events API & Client-side SDKs
Collect first-party event and user data from your web, mobile, OTT, or hybrid app in real-time.
- Warehouse Sync
Activate your warehouse data to build more complete customer profiles and enable deeper personalization.
- Data Quality Protections
Create and enforce a set schema to safeguard against bad or misformatted data. Easily remediate any data quality issues with custom transformations.
- Data Privacy Governance
With integrated privacy controls, data filters, and DSR federation, teams can sleep well at night knowing they are always in compliance.
- “Open-box” Identity Resolution
Custom configure your identity resolution to map your unique business needs and regulatory restrictions.
- Journey Analytics
Uncover obstacles and opportunities at every point of the customer experience–from campaign conversions to product engagement.
- Calculated Attributes
Enrich user profiles with computed insights such as “most frequently viewed item” or “average order value”.
- AI-Generated User Attributes
Augment your user profile data with AI-generated predictive context such as age, household income level, and more.
- Real-Time Audiences
Create dynamically-updated user segments for targeting and sync them to 80+ marketing or advertising tools.
- Predictive Audiences
Use AI to create a goal-oriented audience based on predictive future behavior such as a customer ’s likelihood to purchase a product or risk of churn.
- Look-a-like Audiences
Reach a new set of users that share similar characteristics to your existing customers.
- Journey Builder
Orchestrate multi-step, multi-branch sequences to engage customers in the right channel, at the right time.