Pricing

The industry’s first composable pricing

Make the most of your CDP investment by configuring the mParticle platform to your needs, with a pricing framework that scales to value you receive.

Access any feature. Only pay for what you use.

01
Say goodbye to overage penalties and wasted licenses
No monthly users or events limits means you won’t ever have to pay punishing overage fees or be left with unused licenses again.
02
Improve flexibility and control
Designate events into Tiers and control how your data is processed based on your intended use cases.
03
Augment your existing data stack
Buy only the components you need, whether your warehouse, mesh or the CDP acts as the system-of-record.

Get more value for your money

Compose your customer data platform and only pay for what you use.

Value-based pricing

Only pay for what you use, and nothing more.

What you get:

No Monthly Event / User Caps
Ability to Tier Events
Unlimited Data Inputs
Unlimited Destinations
Unlimited Data Warehouse Connections
Access to All Features
No Overage Penalties

Optimize cost with Tiered Events

Not all events are equally valuable. Align costs to value by controlling how each data point is processed by mParticle.

Tier 1

Connect Icon

Connect

Resolve identity, enrich, and forward (no storage)

$ Discounted credits per million events

Tier 2

Preserve Icon

Preserve

Save events for backup and replay

$ Discounted credits per million events

Tier 3

Personalize Icon

Personalize

Build audiences or calculated attributes

$ Credits per million events

With mParticle’s new pricing model, we have improved the efficiency of our platform costs without sacrificing usage and value. The ability to tier our events and optimize our costs as our data volumes continue to grow is critical for delivering impactful customer experiences at scale.

Ramya Chekuri

Senior Director of Data at Equinox

How it works

01
Estimate data usage
We will work with you to project your usage based on annual event volume, data storage requirements, and activation in our real-time personalization products.
02
Pre-purchase credits
The more credits you purchase up front, the lower your rates.
03
Consume credits as you go
Spend credits on any part of the platform.
04
Recharge at any time
Refill your credits when you run low and continue to spend them at the same rates.

Get full access to any feature

Now there are no ramps, gates, or steps between you and the features you need. Don’t pay for the features you don’t want.

Events API & Client-side SDKs
Collect first-party event and user data from your web, mobile, OTT, or hybrid app in real-time.
Warehouse Sync
Activate your warehouse data to build more complete customer profiles and enable deeper personalization.
Data Quality Protections
Create and enforce a set schema to safeguard against bad or misformatted data. Easily remediate any data quality issues with custom transformations.
Data Privacy Governance
With integrated privacy controls, data filters, and DSR federation, teams can sleep well at night knowing they are always in compliance.
“Open-box” Identity Resolution
Custom configure your identity resolution to map your unique business needs and regulatory restrictions.
Journey Analytics
Uncover obstacles and opportunities at every point of the customer experience–from campaign conversions to product engagement.
Calculated Attributes
Enrich user profiles with computed insights such as “most frequently viewed item” or “average order value”.
AI-Generated User Attributes
Augment your user profile data with AI-generated predictive context such as age, household income level, and more.
Real-Time Audiences
Create dynamically-updated user segments for targeting and sync them to 80+ marketing or advertising tools.
Predictive Audiences
Use AI to create a goal-oriented audience based on predictive future behavior such as a customer’s likelihood to purchase a product or risk of churn.
Look-a-like Audiences
Reach a new set of users that share similar characteristics to your existing customers.
Journey Builder
Orchestrate multi-step, multi-branch sequences to engage customers in the right channel, at the right time.

Have questions? We can help.

What are mParticle credits?

mParticle Credits are a universal currency that mP customers can use to buy any product on the mP platform.

Do I have to pre-purchase credits in advance, or can I post-pay consumed credits on a monthly basis?

Currently we require customers to make an upfront, contractual, credit commitment. The more credits you pre-purchase, the lower your unit rates for consumption.

When I use a particular product or feature, how many “credits” does that consume?

This will be determined by your customized rate card, based on the pre-purchased credit volume. Please reach out to your mParticle account representative for a quote estimate.

Why should I trust mParticle with my users and data?

At mParticle, the security of our platform and our customers’ data is of paramount importance. We are committed to providing the most secure Customer Data Platform (CDP) on the market.

For more information on the technical and procedural steps we take to secure the mParticle platform and your data, please take a look at our privacy policy or get in touch with us at support@mparticle.com.

Are there any service limits?

mParticle imposes certain limits on incoming data to protect the performance of your apps. Our default service limits are documented here. Note, customers can contact us to request an increase for these limits.