Analytics

From question to answer to action

Actionable insights at your fingertips that improve your customer context and unlock new opportunities to scale your digital strategy to new heights.

Analytics

Reveal

Get the full view of your customer journey and optimize the experience every step along the way—from first contact to repeat customer to brand advocate.

reveal

Reveal

Get the full view of your customer journey and optimize the experience every step along the way—from first contact to repeat customer to brand advocate.

Journey Analysis

Uncover the trajectories of your user journeys to understand key interactions, spot trends, and leverage insights to improve conversion and engagement at every touchpoint, both in your product and beyond.

Optimize

Discover the pathways that lead to success with our proprietary multipath funnel analysis, and activate audiences directly from your dashboard.

optimize

Optimize

Discover the pathways that lead to success with our proprietary multipath funnel analysis, and activate audiences directly from your dashboard.

Multipath funnels

Identify your most effective conversion paths, uncover critical drop-off points, and pinpoint high-conversion users to optimize your funnel for better business outcomes.

Dissect

Learn more about your audience segments, including geographic breakdown, device concentration, engagement scores, and more.

dissect

Dissect

Learn more about your audience segments, including geographic breakdown, device concentration, engagement scores, and more.

Effortlessly analyze your audience segments by behavioral patterns, preferences, and more. Instantly activate those audiences to bridge the gap between insight and impact faster than ever—delivering timely, personalized experiences that delight.

  • Venmo logo
  • Venmo logo
  • inspire
  • inspire
  • Joe and Juice Logo
  • Joe and Juice Logo

30%

increase in engagement as a result of analytics insights

How Venmo simplified mobile data collection

mParticle enabled Venmo to increase engineering efficiency by reducing the time and effort spent on mobile data collection for the marketing team.

Read customer story

Real-time data and insights help Inspire and our brands deliver the best service possible to our guests. mParticle helps our teams provide better, more relevant experiences across our channels while providing support for critical data privacy initiatives.

Dan Lynn

Chief Commercial Officer, Inspire Brands

It’s key to have a tool that unlocks real-time data and insights without needing to go to a data scientist. By leveraging mParticle, you can be ahead of the game.

Miguel Martin

Global Head of Digital Marketing, Joe & The Juice

Read customer story

Retain

Discover what keeps customers coming back for more. Unlock the secrets to customer loyalty and long-term engagement to drive higher customer lifetime value.

retain

Retain

Discover what keeps customers coming back for more. Unlock the secrets to customer loyalty and long-term engagement to drive higher customer lifetime value.

Analyze user behavior to identify key retention drivers, surface opportunities for improvement, and build data-driven strategies that boost loyalty and customer lifetime value.

Discover

Know your audience better than anyone else. Turn customer data into deep, actionable insights that are key to unlocking new opportunities to scale your digital strategy.

discover

Discover

Know your audience better than anyone else. Turn customer data into deep, actionable insights that are key to unlocking new opportunities to scale your digital strategy.

Harness the power of analytics to get a deeper understanding of your customers. Use these learnings to drive product innovation, optimize marketing campaigns, and create winning experiences with tangible results.

Visualize

See all the data in your CDP. Keep a steady pulse on the metrics that matter most, and easily optimize the customer journey.

visualize

Visualize

See all the data in your CDP. Keep a steady pulse on the metrics that matter most, and easily optimize the customer journey.

Access real-time insights with intuitive dashboards for a comprehensive at-a-glance view of product health and marketing impact. Effortlessly democratize data to enhance collaboration and enable faster, aligned decision-making across your organization.

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

See all integrations
Security and governance

Secure by design.

From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.