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Collection
Learn what a Customer Data Platform (CDP) is and how it can help you create better customer experiences
01
Customer data management in the connected era
Customer data management in 2018 has to be agile, comprehensive, and secure, all in real time. Learn how a CDP can help you win in the Connected Era.
02
How CDPs differ from other forms of marketing tech
Customer Data Platforms (CDP) are a unique technology that sits at the intersection of a growing ecosystem of marketing vendors.
Tag managers vs CDPs: What’s the difference?
Both tag managers and CDPs help marketers collect customer data without relying on engineering, but that's where the similarity ends.
04
When is the best time to invest in a CDP?
Some companies are better off waiting before they invest in a customer data platform, while others aren't. Check out this 3-minute video to determine where you fit.
05
Where does a CDP sit in a typical enterprise infrastructure?
Learn how a CDP can help streamline and enhance existing enterprise infrastructure with this five minute explainer video from mParticle.
