Collection

Safeguard customer privacy & trust

Prioritize your customers' data privacy with these best practices for secure data collection, storage, and usage

Prepare for GDPR with a CDP

With the GDPR enforcement date looming, many brands are scrambling to get their customer data processes up to regulation. Learn how a CDP can help.

How to embed trust in the customer journey

In a world where delivering an innovative customer experience is everything, a win at all costs mentality can lead to mistakes that destroy your brand forever.

4 Ways a CDP helps customers embrace the GDPR

The GDPR is finally here. Learn how mParticle helps our customers not only support GDPR compliance but embrace it.

How a CDP is integral for addressing GDPR

GDPR readiness starts with data controls. A Customer Data Platform can help. Watch this webinar to learn how.

Infographic: How GDPR will impact customer data usage

The GDPR is fundamentally changing the way companies can collect and use customer data. Are you ready?

Building customer trust through privacy

In this episode of Customer Equity Accelerator, mParticle's Data Protection Officer (DPO), Aurelie Pols, speaks with Allison Hartsoe about consumer privacy and brands can establish trust through data governance and transparency.

Validity: The fifth V of Big Data

The Four V's of Big Data have been an industry standard since their introduction, but the increasing concerns about privacy recently have led to the need of a fifth V: Validity.