The Customer Data Platform Buying Guide

Think your organization might benefit from a Customer Data Platform (CDP), but don't know where to start? This guide provides guidance on how to navigate your CDP evaluation and select a CDP that aligns with your business objectives.

It’s a common story: As your business has grown, customer data has gotten siloed in different tools, becoming inconsistent and difficult to activate. Today, you’re ready to unlock the value of your data and whisper “I think I need a CDP.” We’re here to help you figure out what’s next.

In this guide, you’ll learn:
  • How to assemble your CDP evaluation team and build a business case
  • How to decide whether to build or buy a CDP
  • How to choose the right CDP for your business