IntegrationsAugust 24, 2016

Announcing our integration with Intelligent Optimisations

We’re pleased to announce our integration with Intelligent Optimisations!

We’re pleased to announce our integration with Intelligent Optimisations!

Intelligent Optimisations (IO) is a marketing technology company which has developed a proprietary, big data driven, automated media buying platform. The IO platform unlocks the opportunity for advertisers to exploit the benefits of programmatic buying in a rapidly evolving industry. We understand the complexities of programmatic and the challenges that real time bidding can present to advertisers and their agencies.

This integration allows mobile marketers to rapidly drive user acquisition at scale.  Mobile data can now be easily leveraged to segment audiences and automatically send them to IO by flipping a switch.  Combining mobile app data with IO’s complex machine learning provides a solution for dynamically finding customers and delivering highly performant campaigns across the funnel.  

Contact us to learn more about this exciting partnership!

Latest from mParticle

M&S Customer Story

How Marks & Spencer drove revenue growth with mParticle's real-time segmentation and personalization

February 26, 2024
TVBS partners with mParticle

Company

TVBS partners with mParticle to build a 360-degree customer view

January 31, 2024

Videos

mParticle’s real-time data insights and segmentation fuel Joe & The Juice loyalty program growth

December 18, 2023

Company

mParticle Joins Elite Ranks with AWS Advertising and Marketing Technology Competency

November 30, 2023

Try out mParticle

See how leading multi-channel consumer brands solve E2E customer data challenges with a real-time customer data platform.

Explore demoSign upContact us

Startups can now receive up to one year of complimentary access to mParticle. Receive access