Announcing our integration with LifeStreet

mParticle is excited to share the news of our new integration with LifeStreet!

LifeStreet is a leading global in-app advertising technology company. Its platform delivers breakthrough monetization for publishers and extraordinary volumes of quality users for advertisers. LifeStreet reaches 600 million users each month, has driven over 400 million app installs, and paid out over $200 million in ad revenues to publishers!

The mParticle and LifeStreet integration provides app advertisers a solution that delivers efficient user acquisition at scale.  Mobile marketers can rapidly transform their first party app data into dynamic audience segments and automatically share those segments with LifeStreet for highly optimized campaigns.  Using a data-driven approach, marketers send unique identifiers to LifeStreet for re-targeting or suppression lists driving growth and engagement without the need for complex development.

You can find out more about this integration here!