Announcing our integration with RadiumOne

We’re excited to announce our integration with RadiumOne!

RadiumOne helps brands combine signals from across mobile, social, web and other channels to predict consumer behaviors and activate ads across a massive media network. With RadiumOne’s proprietary analytics engine, marketers can understand what actions lead to increased conversion and retention and build personalized marketing messages resulting in a higher ROAS.

mParticle customers can now send mobile engagement data to RadiumOne’s Mobile Analytics tool without burdening engineering resources. With this integration they can surface key insights to target consumers programmatically along their path-to-purchase.

Contact us for more information on this integration!