Announcing our integration with Liftoff

We’re excited to announce our latest integration with Liftoff!

Liftoff is a full-service mobile app marketing and retargeting platform that uses post-install data to run CPA-optimized user acquisition and retention campaigns. With Liftoff, campaigns are optimized to drive actions beyond the install, like booking a hotel, subscribing to a service, or making a purchase.

mParticle’s integration with LiftOff provides an integrated solution powering data driven mobile growth and user engagement.  App providers can send customer data to LiftOff either as raw event data or as audience segments by simply flipping a switch and entering credentials in the mParticle platform.  Configuring the integration enables mParticle customers to connect granular data and previous events with LiftOff, driving focus on the user actions that truly matter. Additionally, implementing the audiences integration can provide a seamless way to send your audience’s device data to LiftOff, and update those segments continuously, with a ruleset that works across multiple media partners.
To learn more about how mParticle + Liftoff can help you, contact us.