Announcing our Krux integration

mParticle is excited to announce our new integration with Krux is now live!

Krux is a Data Management Platform (DMP) that helps brands, agencies and publishers increase revenue through smarter content, commerce, and marketing experiences to people. App Marketers will now be able to send data directly to Krux from the mParticle platform to help understand user behavior and activate app data across multiple channels.

You can begin sending data from your mobile app to Krux though the Services section of your mParticle account. For more information about mParticle and our integration with Krux, contact us here!