Announcing our Oracle Marketing Cloud and Responsys integration

We’re excited to announce the availability of our integration with Oracle Responsys.

Marketers can now send real-time and historic audience segments from their mobile applications to the Oracle Marketing Cloud for the purpose of cross-channel campaign orchestration (across email, mobile, social, display and web) and insights. Specifically, the new integration between mParticle and Oracle Responsys enables marketers to:

• Transform raw app data into meaningful segments
• Automate the sending of those segments to Responsys without the need for any additional code or engineering resources
• Drive user acquisition and customer conversions through more relevant campaigns
• Foster deeper customer relationships with consistency across all channels
• Catalyze engagement based on the unique contextual data that only mobile provides
• Better understand how mobile channels fits within multi-channel customer journeys

This integration gives marketers a robust solution, combining mParticle’s deep mobile offering with Oracle Responsys’s cross-channel breadth, to fuel stronger, more enduring customer relationships. Contact us to learn more.