IntegrationsJune 9, 2016

Announcing our Oracle Marketing Cloud and Responsys integration

We’re excited to announce the availability of our integration with Oracle Responsys.

Third-Party Integrations_oracle responsys
We’re excited to announce the availability of our integration with Oracle Responsys.

Marketers can now send real-time and historic audience segments from their mobile applications to the Oracle Marketing Cloud for the purpose of cross-channel campaign orchestration (across email, mobile, social, display and web) and insights. Specifically, the new integration between mParticle and Oracle Responsys enables marketers to:

  • Transform raw app data into meaningful segments
  • Automate the sending of those segments to Responsys without the need for any additional code or engineering resources
  • Drive user acquisition and customer conversions through more relevant campaigns
  • Foster deeper customer relationships with consistency across all channels
  • Catalyze engagement based on the unique contextual data that only mobile provides
  • Better understand how mobile channels fits within multi-channel customer journeys

This integration gives marketers a robust solution, combining mParticle’s deep mobile offering with Oracle Responsys’s cross-channel breadth, to fuel stronger, more enduring customer relationships. Contact us to learn more.

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