Data Quality

Data Planning

Stop dirty data from messing with your business objectives.

  • Build trust across key stakeholders

  • Speed up development and reduce costly cleanups

  • Increase the efficacy of your downstream connections


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  • Build trust by aligning stakeholders
  • Increase confidence in your customer data by fostering a culture of trust across all data stakeholders.

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  • Say no to bad data
  • Avoid costly cleanups, reduce schema errors, and increase developer velocity.

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  • Democratize your customer data
  • Remove the black box surrounding your customer data and increase transparency with marketers, product managers, and data scientists.


Quickly identify and debug non-conforming data

Make it easier for developers to identify data quality errors–the proverbial needles in the haystack–and take prompt corrective action.

Learn more


Collaboratively define schemas and set expectations

Build and maintain plans in the way that works best for your team. Use a spreadsheet, user interface, and/or update plans programmatically with our Data Planning API.

See data plan builder


Track customer data in real-time

Visualize your customer data as it flows into mParticle from different sources.

See the docs