How JetBlue's mobile experience took off with mParticle

With mParticle at the heart of their data stack, JetBlue was able to understand how customers experience their mobile app on an individual basis, identify points of friction that affect customers' satisfaction, and test third-party tools efficiently without adding excess code that could impact the user experience.


  • 887K+
  • App store downloads

  • 4.9 Stars
  • Average rating for the JetBlue mobile app

  • 1000s
  • Hours of engineering time saved